Method and apparatus for determining credibility of target object

Abstract

The invention provides a method and an apparatus for determining the credibility of a target object. The method comprises the following steps of receiving a credibility query request sent by a user client, wherein the credibility query request carries identification information of the target object and query field identification information; according to the query field identification informationof the query request, if a query field is determined to be a sub-field, then obtaining criterion data of the target object in the sub-field; determining coincidence condition information of the criterion data according to a judgment rule corresponding to the target object in the sub-field; determining the credibility of the target object in the sub-field according to the coincidence condition information and a corresponding credibility conversion rule; and sending a credibility query response to the user client, wherein the credibility query response carries the identification information of the target object and the credibility of the target object in the query field. The credibility of each sub-field of the target object is determined solely, so that the differential demand of the credibility of the target object in different sub-fields can be met.

Description

technical field [0001] The embodiments of the present invention relate to the field of network technology, and in particular, to a method and device for determining the credibility of a target object. Background technique [0002] With the increasing dependence of my country's economic and social activities on the Internet, the rapid development of Internet services has also brought about a huge crisis of trust in cyberspace. In recent years, the overall loss of netizens due to personal information leakage and fraudulent information has reached nearly 100 billion yuan per year. For this reason, the establishment of a unified, secure and reliable trusted system has become an urgent need for various industries. [0003] The existing methods for determining the credibility of the target object can only determine the overall credibility of a network application, lacking a flexible and linked credibility judgment mechanism, resulting in the inability to satisfy the credibility o...

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a method and device for determining the credibility of a target object, which solves the problem that the prior art method for determining the credibility of a target object can only determine the overall credibility under one network application, and cannot satisfy different requirements. Technical Issues of Differentiated Requirements for Target Object Credibility in Sub-fields

Images