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Multimedia content delivery investment determining method and device and storage medium

A multimedia content and determination method technology, which is applied to the determination method, equipment and storage media of investment investment, and can solve the problems affecting the accuracy of budget control and the inaccurate way of setting advertising delivery prices, etc.

Pending Publication Date: 2018-12-14
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method, device, and storage medium for determining the investment of multimedia content, which can be used to solve the problem in the related art that the way of setting the price of advertising is not accurate enough, which in turn affects the accuracy of budget control

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  • Multimedia content delivery investment determining method and device and storage medium
  • Multimedia content delivery investment determining method and device and storage medium
  • Multimedia content delivery investment determining method and device and storage medium

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Embodiment Construction

[0028] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0029] Before describing the embodiments of the present invention, related terms involved in the embodiments of the present invention are firstly introduced.

[0030] Budget control: Control the spending speed of the budget by controlling the investment control parameters of the advertisement, so as to reduce the probability of exceeding the limit and achieve the purpose of playing at a constant speed.

[0031] Inexhaustible: The total budget is not spent due to budget control, but the total budget can be spent without budget control.

[0032] Actual deduction amount (real_cost): The actual deduction amount, that is, the actual deduction amount on the billing side.

[0033] Amount to be deducted (discount_cost): The expected amount to...

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Abstract

The invention relates to a multimedia content delivery investment determining method and device and a storage medium. The method comprises the following steps of: acquiring expected resource consumption information of multimedia content in a target period; determining a funding adjustment parameter of the multimedia content in the ith time window according to the expected resource consumption information and the actual resource consumption information of the multimedia content in the time window before the ith time window in the n time windows; according to the initial investment of multimediacontent and the investment adjustment parameters of multimedia content in the i-th time window, determining the actual investment of multimedia content in the i-th time window. As factors such as actual resource consumption information and expected resource consumption information are considered in the determination process of the actual investment, the invention can set the actual investment more accurately, can reduce the occurrence probability of incomplete consumption and exceeding the quota, and can improve the accuracy of budget control.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular to a method, device and storage medium for determining investment in multimedia content. Background technique [0002] At present, more and more advertisers choose to place advertisements on Internet platforms. When advertising, in order to maximize the return on investment (Return On Investment, ROI) of the advertiser as much as possible, it is necessary to set a reasonable advertising price. [0003] In the related technology, the advertiser sets the delivery price for the advertisement, and then the above delivery price is sent to the advertisement delivery system. The advertisement delivery system sorts the advertisements in the advertisement pool, wherein the delivery price is taken as a consideration factor in the sorting, and the advertisement with the greatest profit can be screened out for delivery through sorting. [0004] Before the ad...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0247G06Q30/0249
Inventor 施梦圜胡乐姚伶伶
Owner TENCENT TECH (SHENZHEN) CO LTD
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