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Method and device for placing advertisements in an application

An advertising delivery and in-app technology, which is applied in advertising, data processing applications, instruments, etc., can solve problems such as the same advertising time interval and affect user experience, and achieve the effect of improving user experience

Active Publication Date: 2022-03-15
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides an in-app advertisement placement method and device to solve the problem in the prior art that the user experience is affected due to the same advertisement placement time interval

Method used

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  • Method and device for placing advertisements in an application
  • Method and device for placing advertisements in an application
  • Method and device for placing advertisements in an application

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Embodiment Construction

[0026] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the embodiments of the present invention will be clearly and completely described below in conjunction with specific embodiments of the present invention and corresponding drawings. Apparently, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments in the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the embodiments of the present invention.

[0027] Generally, the current advertisement delivery system fails to deliver different advertisement intervals according to factors such as user refresh times, access scenarios, and different users. For example, if a user likes to interact with advertisements, then more relevant advertis...

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Abstract

The embodiment of the present invention discloses a method and device for placing advertisements in an application. The method includes: obtaining user feedback indicators for advertisements in applications; determining the time interval for placing advertisements based on the feedback indicators; Advertise within. The embodiment of the present invention solves the problem in the prior art that the user experience is affected due to the same advertisement delivery time interval.

Description

technical field [0001] Embodiments of the present invention relate to the field of advertisement placement, and in particular, to an in-application advertisement placement method and device. Background technique [0002] At present, in the advertising delivery system, the control of the advertising interval during traffic distribution is unified, that is, the advertising interval is the same for different users accessing different scenes and different refresh times. However, some users do not like to interact with advertisements, and placing advertisements according to the current advertising time interval not only reduces the user experience, but also wastes the money of advertisers, and does not achieve the purpose of precise placement. Contents of the invention [0003] Embodiments of the present invention provide a method and device for placing advertisements in an application, so as to solve the problem in the prior art that user experience is affected due to the same...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0277
Inventor 荣晶施王伯波牛成磊何爱龙翟霄
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO