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Advertisement placing method and device in application

An advertising delivery and in-app technology, which is applied in advertising, data processing applications, business, etc., can solve problems such as the same advertising time interval, affecting user experience, etc., and achieve the effect of improving user experience

Active Publication Date: 2019-01-04
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides an in-app advertisement placement method and device to solve the problem in the prior art that the user experience is affected due to the same advertisement placement time interval

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  • Advertisement placing method and device in application
  • Advertisement placing method and device in application
  • Advertisement placing method and device in application

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Embodiment Construction

[0026] In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions of the embodiments of the present invention will be described clearly and completely in conjunction with specific embodiments of the present invention and the corresponding drawings. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments in the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the embodiments of the present invention.

[0027] Generally, the current advertisement delivery system does not deliver different advertisement intervals according to factors such as the number of refreshes of users, access scenarios, and different users. For example, if the user likes to interact with advertisements, the...

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Abstract

The embodiment of the invention discloses an advertisement placing method and a device in an application. The method comprises the following steps: obtaining a feedback index of a user to an advertisement in the application; determining the time interval of advertisement delivery based on the feedback index; advertisements being placed within the application based on the placement interval of theadvertisement. The embodiment of the invention solves the problem in the prior art that the user experience is affected by the same advertisement placement time interval.

Description

Technical field [0001] The embodiments of the present invention relate to the field of advertisement placement, and in particular to an in-app advertisement placement method and device. Background technique [0002] At present, in the advertisement delivery system, the control of the advertisement interval during traffic distribution is unified, that is, the advertisement interval is the same for different users visiting different scenes and different refresh times. However, some users do not like to interact with advertisements. Placing advertisements according to the current advertising interval not only reduces the user experience, but also wastes advertisers’ money and fails to achieve the goal of accurate delivery. Summary of the invention [0003] The embodiments of the present invention provide an in-app advertising method and device to solve the problem in the prior art that the user experience is affected due to the same advertising time interval. [0004] To solve the abo...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0277
Inventor 荣晶施王伯波牛成磊何爱龙翟霄
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO