A method and device for displaying information in an application program

Abstract

The invention discloses a method for displaying information in an application program, and the method comprises the steps of obtaining an information configuration list from a server, the informationconfiguration list comprising more than one predetermined information display bit in the application program, and more than two information packets pre-configured for each information display bit, wherein each information packet has different priorities; when the information display bits are triggered at the client side, inquiring the information packets corresponding to the triggered informationdisplay bits in the information configuration list, and obtaining an inquiry result; obtaining the information content of the information packet with the highest priority in the query result accordingto the query result; and displaying the information content of the information packet with the highest priority in the triggered information display bit. According to the technical scheme provided bythe invention, the probability that the information display bits obtain the information is high, and the information with the highest priority can be preferentially displayed, so that the benefit ofan application developer is maximized.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and device for displaying information in an application program. Background technique [0002] In the application program of the client, one or more information display positions are generally set on the page of the application program to display specific information, so as to achieve the purpose of advertisement, publicity or notification. Taking the display of advertisements in the application as an example, since the purpose of displaying advertisements is to obtain revenue and realize the monetization of mobile applications, how to display advertisements reasonably to obtain the maximum advertising revenue is a problem that application developers need to consider. [0003] In the existing application advertising monetization scheme, it is usually implemented by embedding advertising content in a specific advertising space of the application, and the source of ...

AI Technical Summary

Problems solved by technology

It can be seen that with the above-mentioned method, there is not only the risk that a certain advertising space cannot obtain the advertising content, but also the advertising content displayed by the advertising space is single, and this singleness also greatly affects the advertising revenue, which in turn affects the realization of the application.

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