Advertisement putting method and device

An advertising and advertising technology, applied in the field of information delivery, can solve the problem of low precision in advertising

Inactive Publication Date: 2019-06-07
BANK OF CHINA
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The embodiment of the present invention provides an advertisement placement method

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

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Embodiment Construction

[0024] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with the embodiments and accompanying drawings. Here, the exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention.

[0025] In an embodiment of the present invention, an advertisement placement method is provided, such as figure 1 As shown, the method includes:

[0026] Step 102: Obtain a set of matching dimensions, wherein each matching dimension in the set represents one or more features of the advertising product;

[0027] Step 104: For each advertisement to be delivered, obtain the dimension value of the advertisement to be delivered corresponding to each matching dimension in the set;

[0028] Step 106: Obtain the dimension value of the customer corresponding to each matching dimension in the set accor...

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Abstract

The embodiment of the invention provides an advertisement putting method and device, and the method comprises the steps: obtaining a set of matching dimensions, and enabling each matching dimension inthe set to represent one or more characteristics of an advertisement product; for each to-be-released advertisement, obtaining a dimension value of the to-be-released advertisement corresponding to each matching dimension in the set; according to the portrait information of the client, obtaining a dimension value of the client corresponding to each matching dimension in the set; for each to-be-released advertisement, according to the dimension value of the to-be-released advertisement corresponding to each matching dimension in the set and the dimension value of the client corresponding to each matching dimension in the set, determining a distance value between the client and the to-be-released advertisement, the distance value representing the matching degree of the client and the to-be-released advertisement; and delivering the to-be-delivered advertisement with the distance value smaller than or equal to a preset threshold value to the client. According to the scheme, the advertisement content which the client is interested in is put to the client, and the accuracy degree of advertisement putting can be improved.

Description

technical field [0001] The invention relates to the technical field of information delivery, in particular to an advertisement delivery method and device. Background technique [0002] At present, bank outlets and bank-owned devices can only provide advertisements with fixed content, making the recommended products single. Such an advertising method has limited publicity effects, does not give full play to the bank's resource advantages, does not deliver the bank's high-quality products (deposits, wealth management, funds, insurance, credit cards, etc.) to potential customers, and has a low degree of precision in the delivery. Contents of the invention [0003] An embodiment of the present invention provides an advertisement placement method to solve the technical problem of low accuracy of advertisement placement in the prior art. The method includes: [0004] Obtaining a set of matching dimensions, wherein each matching dimension in the set represents one or more chara...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 朱江波
Owner BANK OF CHINA
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