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Power customer marketing strategy determination method and device

A marketing strategy and a technology for determining methods, applied in the field of data processing, can solve problems such as poor customer experience, marketing service strategy cannot provide customers with professional and personalized services, and achieve the effect of improving customer experience

Pending Publication Date: 2019-06-07
STATE GRID BEIJING ELECTRIC POWER +1
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  • Abstract
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  • Claims
  • Application Information

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Problems solved by technology

[0004] This application provides a method and device for determining a marketing strategy for electric power customers, so as to solve the problem in related technologies that marketing service strategies cannot provide customers with professional and personalized services, resulting in poor customer experience

Method used

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  • Power customer marketing strategy determination method and device
  • Power customer marketing strategy determination method and device
  • Power customer marketing strategy determination method and device

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Embodiment Construction

[0025] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0026] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0027] It should be noted that the terms "first" and "second...

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Abstract

The invention discloses a power customer marketing strategy determination method and device. The method comprises the steps of obtaining parameter information of a client; using a preset model to analyze the parameter information of the client, the preset model being established based on an Apriori algorithm and the preset model being used for determining a marketing strategy suitable for the client based on the parameter information of the client; and obtaining an output marketing strategy from the preset model, the marketing strategy comprising a plurality of marketing schemes correspondingto the client. Through the method and the device, the problem of poor client experience caused by the fact that a marketing service strategy cannot provide professional and personalized services for clients in the prior art is solved.

Description

technical field [0001] The present application relates to the field of data processing, in particular, to a method and device for determining a marketing strategy for electric power customers. Background technique [0002] However, the extensive, standardized, passive power marketing service means and operation and maintenance management mode in the existing technology can no longer meet the customer's high-quality service requirements, which leads to high customer complaint rate and poor customer physical examination. For example, customer classification in the prior art is usually processed according to industry, type of electricity consumption, and magnitude of electricity consumption. [0003] Aiming at the problem that the marketing service strategy in related technologies cannot provide customers with professional and personalized services, resulting in poor customer experience, no effective solution has been proposed yet. Contents of the invention [0004] The pres...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q50/06
Inventor 徐蕙赵宇彤丁屹峰张禄陆斯悦马龙飞张建玺杨冰田贺平
Owner STATE GRID BEIJING ELECTRIC POWER
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