Integrated marketing management system for client expansion

Abstract

The invention discloses an integrated marketing management system for client expansion. The marketing management system comprises a marketing management service large platform and a marketing serviceunit, the marketing management service large platform comprises a marketing management terminal, a marketing service platform and a currency management system. The marketing service unit comprises a supply and marketing service unit and a client service unit. The marketing management terminal comprises an administrator system, a cloud database, a big data management system and a logic processing system. According to the invention, the requirement of commercial tenants for entering the platform is reduced; through a method based on customers, pushing, outer chain expansion and e-commerce official account accessing, the marketing range is optimized and expanded, meanwhile, the reform opportunity of the social finance body is mastered; multiple banks cooperate with one another, a large number of merchants are attracted, bank interaction is used as a bridge, fund flow of the banks, the merchants and customers is improved, client expansion is performed in a large range by the aid of the banks, and accordingly the marketing management system integrating client expansion is achieved, and development pace of individual industrial and commercial enterprises and small and medium-sized enterprises is accelerated.

Description

technical field [0001] The invention relates to the technical field of marketing management, in particular to an integrated marketing management system for customer expansion. Background technique [0002] Most of the existing marketing management systems or platforms are mostly sales-oriented e-commerce platforms, which have relatively high limitations and are extremely regional, which greatly limits the development of the system or platform and customer expansion. [0003] The social financial system has undergone a lot of reforms. As far as banks are concerned, a large number of banks have begun or are preparing to cancel the account licenses of corporate banks, that is, the two will not be reduced, and the two will be strengthened. The convenience of corporate customers will not be reduced, and the risk prevention and control capabilities will not be reduced. , Optimize corporate account services, strengthen account management, this move will greatly accelerate and promo...

AI Technical Summary

Problems solved by technology

[0002] Most of the existing marketing management systems or platforms are mainly sales-oriented e-commerce platforms, which have high