Method and device for calculating price sensitivity and computer readable storage medium

A computing method and technology of a computing device, applied in the computer field, can solve the problem that price sensitivity cannot accurately represent user intention, etc., and achieve the effect of accurate price sensitivity

Inactive Publication Date: 2019-08-02
GUANGDONG POLYTECHNIC NORMAL UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, the existing price sensitivity is generally determined by pricing personnel based on historical prices and experience, which leads to the disadvantage that price sensitivity cannot accurately represent user intentions

Method used

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  • Method and device for calculating price sensitivity and computer readable storage medium
  • Method and device for calculating price sensitivity and computer readable storage medium
  • Method and device for calculating price sensitivity and computer readable storage medium

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Embodiment Construction

[0033] It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.

[0034] The main solution of the embodiment of the present invention is:

[0035] Acquiring sales statistical data of the drug, the sales statistical data including the historical selling price of the drug and the drug sales corresponding to the historical selling price;

[0036] Determine the sales rate corresponding to each selling price of the medicine according to the historical selling price and the sales volume of the medicine;

[0037] Determining the user's preference factor for the drug according to the sales rate and the user's purchase price for the drug;

[0038] The price sensitivity of the user to the medicine is calculated according to the sales rate and the preference factor.

[0039] Because, in the process of drug marketing, as the pricing of the drug changes, the purchase rate of the drug by users will al...

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Abstract

The invention discloses a method for calculating the price sensitivity, which comprises the following steps: obtaining sales statistical data of drugs, the sales statistical data comprising historicalselling prices of the drugs and drug sales corresponding to the historical selling prices; determining the selling rate corresponding to each selling price of the medicine according to the historicalselling price and the medicine selling amount; determining a preference factor of the user for the medicine according to the selling rate and the purchase price of the user for the medicine; and calculating the price sensitivity of the user to the medicine according to the selling rate and the preference factor. The invention further discloses a device for calculating the price sensitivity and acomputer readable storage medium, and the effects of quantitatively describing the price sensitivity and improving the accuracy of the price sensitivity are achieved.

Description

Technical field [0001] The present invention relates to the field of computers, and in particular to a method, device and computer-readable storage medium for calculating price sensitivity. Background technique [0002] In the marketing of medicines, as the pricing of medicines changes, the purchase rate of the medicines by users will also change. Therefore, the price sensitivity is generally used to characterize the change in the purchase probability of the drug caused by the change in the price of the user. [0003] However, the existing price sensitivity is generally determined by the price staff based on historical prices and experience, which leads to the disadvantage that the price sensitivity cannot accurately represent the user's intention. Summary of the invention [0004] The main purpose of the present invention is to provide a method, device and computer-readable storage medium for calculating price sensitivity, which aims to achieve the effect of improving the accuracy...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 蔡君洪学彬戴青云刘燕罗建桢
Owner GUANGDONG POLYTECHNIC NORMAL UNIV
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