Advertisement information pushing method, device and system
A technology for advertising information and broadcasting information, which is applied in the fields of devices and systems, and advertising information push methods, and can solve problems that affect the accuracy of advertising information push and increase the cost of promotion, etc.
Inactive Publication Date: 2019-10-18
KOUBEI SHANGHAI INFORMATION TECH CO LTD
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Problems solved by technology
[0005] In view of this, the present application provides a method, device and system for pushing advertising information, the main purpose of which is to solve the problem of increasing the cost of promotion by using the server to generate and deliver advertising information in the prior art and affecting the push of advertising information. question of precision
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[0117] Hereinafter, the present application will be described in detail with reference to the drawings and embodiments. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.
[0118] Aiming at the problem that the current method of generating and delivering advertisement information on the server increases the cost of promotion and affects the accuracy of advertisement information push, this embodiment provides a method for pushing advertisement information, which can be applied to the client side, such as figure 1 As shown, the method includes:
[0119] 101. Real-time monitoring of WIFI broadcast information within a predetermined range.
[0120] Among them, the predetermined range can be set according to the effective area range of the WIFI broadcast information. When the user client is within the maximum distance that the WIFI broadcast information can spread, the...
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The invention discloses an advertisement information pushing method, device and system, relates to the technical field of communication, and can realize accurate delivery of advertisement informationso as to reduce the advertisement promotion cost. The method comprises the following steps: monitoring WIFI broadcast information in a predetermined range in real time; obtaining an MAC address corresponding to the WIFI broadcast information; inquiring WIFI connection information of advertisement putting equipment corresponding to the MAC address; and receiving advertisement information pushed bythe advertisement putting equipment by utilizing the WIFI connection information. The method, device and system are suitable for accurately pushing the advertisement information.
Description
technical field [0001] The present application relates to the field of communication technologies, and in particular to a method, device and system for pushing advertisement information. Background technique [0002] With the rapid development of economic globalization and market economy, advertising and marketing activities are playing an increasingly important role in the marketing strategy of enterprises. They are an important part of the marketing mix of enterprises. consumers. [0003] The current advertising information delivery method requires the participation of the server. The merchant sends the advertisement data to be placed to the server. The server generates advertisement information based on the advertisement data submitted by the merchant and sends it to each user client for unified advertisement delivery. . [0004] However, the current advertising information delivery method needs to use the server to generate advertising information and deliver it to the...
Claims
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IPC IPC(8): G06Q30/02H04L29/06H04L29/12H04W76/10
CPCG06Q30/0255G06Q30/0263G06Q30/0277H04L63/101H04W76/10H04L2101/622
Inventor 徐阳
Owner KOUBEI SHANGHAI INFORMATION TECH CO LTD