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Combined advertisement pushing method

An advertising push, combined technology, applied in advertising, business, instruments, etc., can solve the problems of interfering with the normal life of users, not convenient for users to purchase, etc., and achieve the effect of reducing the number of times, reducing disgust, and improving acceptance.

Pending Publication Date: 2019-11-19
ZHONGSHAN POLYTECHNIC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, with the increase of user demand and the increase of advertisers, the number of times users receive advertisements is also increasing. This not only does not make it convenient for users to purchase the items they need, but also interferes with the normal life of users. Therefore, this traditional Ad push method needs further improvement

Method used

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  • Combined advertisement pushing method

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Embodiment Construction

[0015] Hereinafter, the present invention will be further described in detail through specific embodiments in conjunction with the drawings.

[0016] Before describing the method of the embodiment of the present invention, it is necessary to introduce the system to which the present invention is applied. The system applied by the present invention includes a server, a consumer client and a merchant client, and both the consumer client and the merchant client log in to the system through the client. The system can be represented as a transaction information publishing website. Consumer users are represented as purchasers. By browsing the merchant information on the website, they can conduct offline transactions, and the merchant users are represented as sellers, who can publish the product information that needs to be sold. On the website, it is convenient for consumer users to browse, which can facilitate offline transactions.

[0017] The embodiment of the present invention provi...

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Abstract

The invention discloses a combined advertisement pushing method. The combined advertisement pushing method comprises the following steps: enabling a server to acquire a use record of a consumer at a client; generating a pushable product set corresponding to the use record according to the use record, the pushable product set comprising information of a plurality of products associated with the userecord; searching a to-be-pushed advertisement matched with the product in the pushable product set from a to-be-pushed advertisement set; when a plurality of searched to-be-pushed advertisements areavailable, arranging the advertisement contents of the plurality of to-be-pushed advertisements to be the same combined advertisement; and pushing the combined advertisement to the consumer user. According to the invention, the advertisement pushing frequency can be reduced, and the advertisement acceptability of the user is improved.

Description

Technical field [0001] The invention relates to the technical field of advertisement push, in particular to a combined advertisement push method. Background technique [0002] With the development of Internet technology, applications such as social networking, shopping, film and television, live broadcasting, games, etc. are emerging one after another, and the number of mobile Internet users is also increasing. When users use these applications, they will inevitably leave usage records or search records. For service providers, these usage records or search records reflect the user’s potential needs, resulting in Technical means to push advertisements. [0003] However, with the increase in user demand and the increase in advertisers, the number of times users receive advertisements is also increasing. This not only does not facilitate users to purchase the required items, but also interferes with the normal life of users. Therefore, this traditional The advertising push method ne...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0256G06Q30/0277
Inventor 李智超张贤均黄键豪
Owner ZHONGSHAN POLYTECHNIC