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Calendar-based advertising medium

An advertising media and calendar technology, applied in the field of new calendar advertising media, can solve the problems that small advertising media providers are difficult to maintain profitability, medium and small advertisers are difficult to use, and customers who place advertisements have high costs, and achieve flexible and changeable advertising content and distribution. Easy, inexpensive effect

Inactive Publication Date: 2011-05-11
SHANGHAI KUMEI INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In the current media print advertisements, indoor media are mainly composed of TV screens and small light boxes. Due to the large initial investment, these two types are difficult to promote in a large area in low-end communities; and the maintenance costs are high, and it is difficult for small advertising media providers Maintain profitability, and large advertising media providers also charge higher fees to customers who place advertisements due to high costs, which makes it difficult for a large number of small and medium advertisers to use; in addition, traditional indoor advertising media, such as elevator media. It is a mandatory installation, and not every ad reader personally agrees with the placement, but will read passively, so some people have a serious sense of disgust

Method used

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Examples

Experimental program
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Embodiment Construction

[0006] Take each month as one page, once a year, totaling 12 months. It can also be divided into semi-annual or quarterly distribution and posted indoors. For practical information such as holidays, 6 areas are designated in other places on each page, which can be used by six advertisers to place advertisements. There are a total of 72 advertisement positions each year. At the bottom of each page, there is a row of advertiser discounts that are easy to tear off Coupons that the audience can easily tear off and use according to the instructions on the discount coupon.

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Abstract

The invention discloses a novel calendar advertising medium, which is applied to indoor advertising media and fulfils the aims of multi-enterprise combined marketing and reduction of enterprise marketing cost by utilizing print advertisement carrying capacity of posted calendars indoors aiming at enterprise propaganda requirements. The calendar advertising medium makes indoor advertising medium published in low-end communities, makes advertising audiences actively accept advertisements, and also makes medium-sized and small enterprises probably publish the advertisements.

Description

Technical field [0001] The present invention is mainly applied to indoor advertising media. Aiming at the publicity needs of enterprises, the invention is a new type of calendar advertising media that utilizes the plane advertisement carrying capacity of indoor calendars to achieve multi-enterprise combined marketing and reduce enterprise marketing costs. Background technique [0002] In the current media print advertising, indoor media mainly consists of TV screens and small light boxes. Due to the large initial investment, these two types are difficult to promote in a large area in low-end communities; and the maintenance cost is high, and it is difficult for small advertising media providers Maintain profitability, and large advertising media providers also charge higher fees to customers who place advertisements due to high costs, which makes it difficult for a large number of small and medium advertisers to use; in addition, traditional indoor advertising media, such as ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F23/00G09D3/00
Inventor 刘勇
Owner SHANGHAI KUMEI INFORMATION TECH
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