Click rate estimation method and device, computer readable storage medium and equipment
A click-through rate and click-time technology, applied in the computer field, can solve the problem of inaccurate estimation and achieve the effect of accurate estimated click-through rate
Active Publication Date: 2020-03-27
TENCENT TECH (SHENZHEN) CO LTD
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[0004]
Based on this, it is necessary to provide a click-through rate estimation method, device, computer-readable storage medium and computer equipment, and a Method, device, computer-readable storage medium and computer equipment for estimating share rate
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[0052] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.
[0053] figure 1 It is an application environment diagram of the click rate estimation method in one embodiment. refer to figure 1 , the click-through rate estimation method is applied to the click-through rate estimation system. The click rate estimation system includes a terminal 110 and a server 120 . Terminal 110 and server 120 are connected via a network. The terminal 110 may specifically be a desktop terminal or a mobile terminal, and the mobile terminal may specifically be at least one of a mobile phone, a tablet computer, a notebook computer, and the like. The ...
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The invention relates to a click rate estimation method and device, a computer readable storage medium and equipment. The method comprises the following steps: obtaining candidate content features, and obtaining a user portrait feature, a historical click content sequence feature and a corresponding click time sequence feature corresponding to a target user; fusing the historical click content sequence features and the click time sequence features to obtain fusion features carrying click time information corresponding to each historical click content in the historical click content sequence; based on the candidate content features and the fusion features corresponding to the historical click contents, attention weight coefficients corresponding to the historical click contents are determined, and aggregation features of a historical click content sequence corresponding to the target user are obtained according to the attention weight coefficients; extracting output features according to the candidate content features, the user portrait features and the aggregation features, and determining an estimated click rate of the candidate content corresponding to the target user according to the output features. According to the scheme provided by the invention, the accuracy of estimating the click rate can be greatly improved.
Description
technical field [0001] The present application relates to the field of computer technology, in particular to a click rate estimation method, device, computer-readable storage medium and computer equipment, and also relates to a sharing rate estimation method, device, computer-readable storage medium and computer equipment. Background technique [0002] With the development of Internet technology, more and more users obtain information through the Internet. For example, users can continuously browse articles, videos, news and other content from the updated graphic and text public account, and users can also obtain content from some content clients. . The background usually combines the user's historical behavior to predict the user's estimated behavior of candidate content, such as estimated click rate, estimated share rate, or estimated user stay time, etc., so as to select the content that is pushed to the user based on the prediction results. content. [0003] The user's...
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IPC IPC(8): G06F16/958
CPCG06F16/958
Inventor 凌程王亚龙王瑞夏锋林乐宇张亚霏
Owner TENCENT TECH (SHENZHEN) CO LTD