Target audience interest analysis method and device, equipment and storage medium

A target audience and analysis method technology, applied in target audience interest analysis methods, equipment and storage media, and device fields, can solve the problem of high cost and achieve cost-saving and high-security effects

Active Publication Date: 2020-05-08
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of this application is to provide a target audience interest analysis method, device, equipment, and storage medium to solve the problem of analyzing the interest of sample data through individual-level data in the prior art. high cost problem

Method used

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  • Target audience interest analysis method and device, equipment and storage medium
  • Target audience interest analysis method and device, equipment and storage medium
  • Target audience interest analysis method and device, equipment and storage medium

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Embodiment Construction

[0056] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, not all of them.

[0057] figure 1 A schematic flowchart of a target audience interest analysis method provided by an embodiment of the present application, as shown in figure 1 As shown, the method includes:

[0058] S101: Acquire a target sample set.

[0059] Wherein, the target sample set is pre-set by the user and is a set of audiences to be analyzed.

[0060] S102: Calculate the proportion of the target sample set in each interest tag according to the matching amount between the target sample set and the preset sample set.

[0061] Wherein, the preset sample se...

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Abstract

The invention provides a target audience interest analysis method and device, equipment and a storage medium, and relates to the technical field of data analysis. The method comprises the steps of obtaining a target sample set; calculating the proportion of the target sample set in each interest label according to the matching amount of the target sample set and a preset sample set; wherein the preset sample set comprises multiple groups of sample data and at least one interest label; and determining a target interest label from at least one interest label according to the proportion of the target sample set in each interest label. Compared with the prior art, the problem that cost is high due to the fact that interest of sample data is analyzed through a large amount of investigated individual-level data is avoided.

Description

technical field [0001] The present application relates to the technical field of data analysis, in particular, to a target audience interest analysis method, device, equipment and storage medium. Background technique [0002] In industries such as advertising and marketing, Target Audience refers to the group targeted by advertising or marketing activities. This group is generally composed of members with common attributes such as age group, gender, education level, and income. For example, an advertising campaign may target a group of women aged 20-30, then the group of women aged 20-30 is the target audience of the advertising campaign. [0003] In the existing technology, the consumption characteristics, historical behavior and personal information of each user are generally analyzed through individual-level data, so as to better understand the user's needs or points of interest, and facilitate subsequent precise marketing. [0004] However, the individual-level data of ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0244G06Q30/0271
Inventor 田丹丹丁若谷
Owner MIAOZHEN INFORMATION TECH CO LTD
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