User layering model construction method, system, operation analysis method and system

A layered model and construction method technology, applied in the field of data processing, can solve the problems of low operating efficiency in long-term rental apartment scenarios

Pending Publication Date: 2020-05-08
青梧桐有限责任公司
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Problems solved by technology

[0004] In view of this, the embodiment of the present invention provides a user hierarchical model construction method and system, and an operation analysis method and system to solve the problem of low operation efficiency in the long-term rental apartment scenario in the prior art

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  • User layering model construction method, system, operation analysis method and system
  • User layering model construction method, system, operation analysis method and system
  • User layering model construction method, system, operation analysis method and system

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Embodiment Construction

[0034]The technical solutions of the present invention will be clearly and completely described below in conjunction with the accompanying drawings. Apparently, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0035] The above-mentioned classic RFM model cannot be applied to the user behavior analysis in the long-term rental apartment scenario, so in this embodiment, a user analysis model suitable for the long-term rental apartment scenario is proposed in combination with the specific characteristics and actual characteristics of the long-term rental apartment The construction method, based on the user hierarchical model constructed by this method, redefines the characteristics of the product indicators and quantitati...

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Abstract

The invention discloses a user layering model construction method, a user layering model construction system, an operation analysis method and an operation analysis system. The user layering model construction method comprises the steps that: the user behavior distribution data of a process link in a long-rent apartment scene are obtained; feature data representing three dimensional indexes, namely, closeness, frequency and quota are extracted from the user behavior distribution data, wherein the feature data comprise browsing record days, daily average click search result times, daily averageaccess duration, list page daily average browsing times, detail page daily average browsing times, reservation times and attention success times; and a user layering model for user value classification is constructed according to the three dimensions of the closeness, the frequency and the quota and the feature data. According to the method, seven pieces of feature data which are suitable for a long-rent apartment scene and can serve as the three-dimensional indexes are determined firstly, the user layering model suitable for the long-rent apartment scene is constructed according to the feature data, user behavior analysis is carried out on a user according to the model, refined operation is achieved, and operation efficiency is improved.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a method and system for constructing a user hierarchical model, and an operation analysis method and system. Background technique [0002] User hierarchical model (RFM model) is an important tool and means to measure customer value (such as current user value and customer potential value) and customer profitability. RFM is Rency (the latest consumption), Frequency (consumption frequency), Monetary (consumption Amount) is a combination of the initials of the three indicators. The RFM model mainly includes the following three indicators: R: the latest consumption (Recency, also known as proximity), which represents the time from the user's last consumption; F: consumption frequency (Frequency, also known as frequency), the user is in The frequency of consumption in the product within a period of time; M: Consumption amount (Monetary, also known as quota), which rep...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06Q50/16
CPCG06Q30/0201G06Q30/0202G06Q30/0645G06Q50/16
Inventor 王雪李昭陈浩高靖崔岩卢述奇陈呈张宵
Owner 青梧桐有限责任公司
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