Commodity information pushing method and device based on e-commerce platform
A commodity information and e-commerce platform technology, applied in business, equipment, buying and selling/lease transactions, etc., can solve problems such as large single purchase amount, difficulty in information recommendation, and low purchase frequency
Pending Publication Date: 2020-05-15
珠海乐活公社网络科技有限公司
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Problems solved by technology
[0003] At present, the e-commerce platform mainly adopts the B2B (Business-to-Business) model, that is, a business model in which transactions are carried out between enterprises. The amount of money is large, there are one or more purchasers, and the purchase is time-periodic, so it is very difficult to implement information recommendation
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[0051]Among them, the commodity information refers to the relevant information of the commodity placed in the commodity column of the e-commerce platform, and the commodity information includes commodity brand, commodity name, commodity function, commodity shape or appearance, commodity color, commodity size, commodity material, commodity preparation method Wait. Historical purchase information includes purchaser basic information, purchaser historical order information and purchaser activity behavior information. The basic information of the purchaser includes: purchaser registration information, company name, code, billing information, contact name, contact information, and address information; the purchaser's historical order information is the order information that the purchaser has successfully submitted on the e-commerce platform. These include: purchase time, commodity brand, commodity name, commodity origin, commodity specification parameters, commodity color, commodi...
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The invention relates to a commodity information pushing method and device based on an e-commerce platform. The method comprises the steps: obtaining commodity information in a commodity column and historical purchasing information of a purchaser database; calculating a purchase ability value of the purchaser according to the commodity information and the historical purchase information; and pushing the commodity information to a corresponding purchaser when the purchase capability value is greater than or equal to a preset purchase capability value. According to the shopping information pushing method, pushing is carried out according to the purchase capability value of the purchaser, accurate recommendation of the order is realized, the new purchase demand of the purchaser can be accurately mined, the potential purchase demand of the purchaser is further expanded, and purchase ordering of the purchaser according to the fixed-period purchase demand is promoted.
Description
technical field [0001] The present application relates to the technical field of intelligent Internet applications, in particular to a method, device, e-commerce platform and storage medium for pushing commodity information based on an e-commerce platform. Background technique [0002] With the vigorous development of the economy and the continuous improvement of people's living standards, online shopping has become a part of people's lives, and various e-commerce platforms have emerged one after another. There are so many types of items on the current e-commerce platform, it is difficult to quickly find the desired product simply by searching, and the product is updated quickly, so it is particularly important to push appropriate information. However, there are many product brands on the e-commerce platform, and the same brand also includes multiple products with the same basic functions, different specifications and prices, and different buying groups, and the market envir...
Claims
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Login to View More IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0631G06Q30/0202
Inventor 滕立武叶尉东贺绍丙陈鹏颜庭龙
Owner 珠海乐活公社网络科技有限公司