Barrage advertisement display method, device, equipment and computer-readable storage medium
An advertising display and barrage technology, applied in the field of video, can solve the problems of easily causing users, disgust, and reducing the conversion rate of advertising content by implanting barrage advertisements, so as to increase the fun and improve the conversion rate.
Active Publication Date: 2021-10-26
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0003] However, currently, when placing advertisements in the form of bullet-screen advertisements, the timing and content of the advertisements are generally determined randomly, which makes displaying bullet-screen advertisements during video playback very abrupt and easily arouses user disgust. Reduced the conversion rate of implanting barrage ads to spread advertising content
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[0036] Embodiments of the present application are described in detail below, and examples of the embodiments are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present application, and are not construed as limiting the present application.
[0037] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present application refers to the presence of features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, integers, Steps, operations, elements, components and / or groups thereof. It will b...
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This application relates to the field of video technology, and provides a barrage advertisement display method, device, device, and computer-readable storage medium. The method includes: determining the word vector corresponding to the barrage within the preset playback time period when the video is played; Determine the word vector corresponding to the candidate barrage ad; calculate the first similarity between the word vector corresponding to the candidate barrage ad and the word vector corresponding to the barrage within the preset playback time period; determine the first similarity in the candidate barrage ad The target barrage advertisement whose similarity is greater than the first preset threshold; insert the target barrage ad during the preset playing time period, so that when the client plays the video and displays the barrage of the preset playing time period, the target barrage advertisement will be displayed advertise. The implementation of the present application fully integrates the bullet-screen advertisement and the content of the video playback, makes the user indifferent to the advertisement, and increases the fun of the advertisement placement.
Description
technical field [0001] The present application relates to the field of video technology, and in particular, the present application relates to a barrage advertisement display method, device, equipment and computer-readable storage medium. Background technique [0002] Bullet screen advertisement refers to an advertisement display form in which the advertisement content is displayed in the form of bullet screen when the video is played. As a new form of advertisement expression, it has been used in some video websites. [0003] However, currently, when placing advertisements in the form of bullet-screen advertisements, the timing and content of the advertisements are generally determined randomly, which makes displaying bullet-screen advertisements during video playback very abrupt and easily arouses user disgust. The conversion rate of implanting barrage ads to spread advertising content has been reduced. Contents of the invention [0004] The present application provides...
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IPC IPC(8): H04N21/2668H04N21/81H04N21/4788H04N21/435
CPCH04N21/2668H04N21/435H04N21/4788H04N21/812
Inventor 余自强
Owner TENCENT TECH (SHENZHEN) CO LTD