Unlock instant, AI-driven research and patent intelligence for your innovation.

Advertisement putting method, device, and equipment, storage medium and system

A technology for advertising and advertising, applied in advertising, commerce, instruments, etc., can solve problems such as unfulfilled demand

Pending Publication Date: 2021-02-02
GUANGZHOU HUANWANG TECH
View PDF5 Cites 4 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the existing fixed scheduling method cannot meet the requirements in some delivery scenarios that require high effective reception or high timeliness requirements
For example, an advertiser needs to place an advertisement urgently in a short period of time (stopped delivery). At this time, since the fixed scheduling method in the prior art is to play according to the preset playback order, if an advertisement is urgently added in the middle, it needs to be replayed. New advertisements can only be played by scheduling, which leads to great limitations in the advertisement playback system

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement putting method, device, and equipment, storage medium and system
  • Advertisement putting method, device, and equipment, storage medium and system
  • Advertisement putting method, device, and equipment, storage medium and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0049] In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be described in detail below. Apparently, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other implementations obtained by persons of ordinary skill in the art without making creative efforts fall within the protection scope of the present invention.

[0050] figure 1 It is a flowchart of an advertisement delivery method provided by an embodiment of the present invention. see figure 1 , a method of ad serving comprising:

[0051] Step 101: Obtain user's program viewing behavior information.

[0052] The program viewing behavior information in this application includes: how many times a week the program is watched, which day and time period the program is watched each time, whether the user is watching a TV...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to an advertisement putting method, device and equipment, and a storage medium, and advertisement putting system. The method comprises the following steps: acquiring program watching behavior information of a user; determining watching rule information of the user according to the program watching behavior information; determining an advertisement scheduling strategy to playadvertisements according to the watching rule information, and monitoring real-time watching information of the user; and adjusting an advertisement scheduling strategy according to the real-time watching information of the user and a preset advertisement putting plan. By adopting the method, the device, the equipment or the system, the delivery plan is dynamically adjusted according to user preferences, and personalized advertisement scheduling is realized.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to an advertisement delivery method, device, equipment, storage medium and system. Background technique [0002] With the development of multimedia technology, more and more merchants choose to promote through advertisements. There are many ways of advertising, such as TV advertisements, mobile phone advertisements and other video advertisements. Among them, television advertising is the most common way. At the present stage, the delivery method of TV advertisements is scheduling and fixed investment of advertising resources, so as to consume the delivery plan evenly. That is to say, the system pre-sets parameters such as the time period of advertisement delivery, the number of delivery times, and the delivery area, and each scheduling strategy is in a fixed form. After the scheduling takes effect, the user can directly receive it on the terminal. [0003] ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0254G06Q30/0255G06Q30/0272
Inventor 孙仁财
Owner GUANGZHOU HUANWANG TECH