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Data processing method and device

A data processing and data technology, applied in the field of data processing, can solve problems such as inaccuracy

Pending Publication Date: 2021-02-23
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Currently, A / B testing is not accurate in determining whether a product strategy is effective for users based on the difference between the experimental group and the control group

Method used

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Experimental program
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Embodiment Construction

[0031] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0032] It should be understood that after a product strategy is generated, it may not be directly applied online, but the product strategy needs to be tested to check whether the product strategy is effective for users; if it is invalid, the product strategy should be adjusted in time to make the product After the policy is valid for the user, it will be applied online.

[0033] At present, A / B testing can be used to verify whether the product strategy is effective for users. Take t...

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Abstract

The invention discloses a data processing method and device. The method comprises the steps of obtaining multiple pieces of first data; determining a probability density function conforming to the plurality of first data; obtaining at least one piece of second data; determining a probability value representing that the at least one piece of second data conforms to a probability density function; and at least based on the probability value, obtaining an experimental conclusion representing whether the product strategy adopted for the target product is effective to the user. Based on the difference between the experimental group and the control group under the condition that the product strategy is not adopted for the target product, namely the plurality of first data, and the difference between the experimental group under the condition that the product strategy is adopted for the target product and the control group under the condition that the product strategy is not adopted for the target product, namely the plurality of second data; the invention considers whether the two types of data comform to the probability values of the same probability density function or not, obtains anexperimental conclusion, and therefore the experimental conclusion is accurate.

Description

technical field [0001] The present application relates to the technical field of data processing, and more specifically, to a data processing method and device. Background technique [0002] Product strategy is a series of measures and means used by enterprises in the production and sales of products in order to gain an advantage in the fierce market competition, such as product promotions, web page design, etc. In order to test whether the product strategy is effective for users, A / B testing (that is, AB test) is generally required. The following takes the product strategy as an example of the appearance design of the webpage to explain the A / B test. [0003] A / B testing is a split-group experiment. First, divide two user groups, one user group is the experimental group, and the other user group is the control group. The product strategy is adopted for the users in the experimental group, and the product strategy is used for the control group. The user in does not adopt t...

Claims

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Application Information

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IPC IPC(8): G06F17/18G06F11/36G06Q30/02
CPCG06F17/18G06F11/3692G06Q30/0207
Inventor 钱橙王汪吴铭津冯梦琦
Owner TENCENT TECH (SHENZHEN) CO LTD