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Activity data management method and device thereof

A technology of activity data and management methods, applied in the field of big data, can solve problems such as corporate losses and non-compliance with prizes, and achieve the effect of improving efficiency

Pending Publication Date: 2021-07-27
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, if the company designs or organizes marketing activities, due to various reasons, customers find the loopholes in the activities when they participate in such marketing activities, so that they can repeatedly, illegally, and do not meet the purpose of the company to obtain the prizes of the company's marketing activities.
This kind of illegal acquisition of marketing prizes by customers belongs to malicious fleece, which will cause different degrees of losses to the enterprise according to various factors such as the degree, frequency, and value of prizes maliciously obtained by customers.

Method used

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  • Activity data management method and device thereof
  • Activity data management method and device thereof
  • Activity data management method and device thereof

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Embodiment Construction

[0017] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below in conjunction with the accompanying drawings. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. the embodiment. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0018] At present, when a customer participates in a marketing activity organized by an enterprise, he or she needs to have certain marketing activity rules, and only by satisfying this rule can the customer obtain the prize of the marketing activity from the enterprise. In the existing activity data management scheme, only specific groups of people are allowed to participate in mark...

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Abstract

The invention provides an activity data management method and a device thereof, and relates to the field of big data, and the method comprises the steps: obtaining activity data and processing parameters of the activity data; calculating management parameters according to the activity data and the processing parameters; and generating a management instruction of the activity data according to the management parameter, so that the management module controls the activity data according to the management instruction. According to the activity data and the processing parameters of the activity data, the management of the activity data can be automatically realized, and the efficiency of the activity data management is improved.

Description

technical field [0001] The present invention relates to the technical field of big data, in particular to an activity data management method and device. Background technique [0002] In order to promote new products and new functions, increase product sales, and acquire new customers, enterprises generally organize some marketing activities for some specific target customers. In order to achieve marketing effects, the target customers participating in the activities can participate in the company's At the same time, you can get some benefits, such as full discounts, free video products, coupons and other prizes. However, if the company designs or organizes marketing activities, due to various reasons, customers find loopholes in the activities when they participate in such marketing activities, so that they can repeatedly, illegally, and not meet the purpose of the company to obtain the prizes of the company's marketing activities. This kind of illegal acquisition of market...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/0185G06Q30/0207
Inventor 陈世强李驰杨黎赵瑞学韩路徐雅光
Owner BANK OF CHINA
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