Unlock instant, AI-driven research and patent intelligence for your innovation.

Frame exchange evaluation system, frame exchange evaluation device, and program

An evaluation system and advertising frame technology, applied in data processing applications, instruments, calculations, etc., to achieve efficient evaluation effects

Pending Publication Date: 2021-09-03
DENTSU INC
View PDF2 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The job of broadcasting which CM at which time (also called advertising frame selection, planning, etc.) is a very complicated job determined based on experience by the planner, the person in charge of the planning management of the broadcasting station (also called the planning department, etc.)

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Frame exchange evaluation system, frame exchange evaluation device, and program
  • Frame exchange evaluation system, frame exchange evaluation device, and program
  • Frame exchange evaluation system, frame exchange evaluation device, and program

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0026] Existing corrections have the following questions:

[0027] · Since the effect of the ad box is not transparent, it has to rely on planners;

[0028] · Planner needs to obtain the consent of the advertisers of the advertiser and the advertiser of the advertiser and the exchange target, thereby determining the time consuming time.

[0029] Thus, the inventors of the present application thinks the mechanism of transactions that enable advertisers directly exchange television CM frames.

[0030] According to a scheme of the present invention, it is possible to simultaneously generate the box-switched ad bags while confirming the change of the advertisement effect, etc. In addition, by enabling the advertiser of the advertisement switch to participate in the box exchange, the correction can be determined as long as the consent of the advertiser of the exchange target can be determined, so it is possible to implement a short-time correction.

[0031] Hereinafter, embodiments of ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The present invention efficiently evaluates an exchange of advertisement frames. A frame exchange evaluation system according to an aspect of the present disclosure includes: a control unit which determines a plurality of campaigns, the advertisement frames of which are to be exchanged; and an acquisition unit which acquires the current frame information of each campaign and setting information for the frame exchange, the setting information including information about an allowed predicted audience rating of at least one campaign after the frame exchange, wherein the control unit determines frame exchange candidates on the basis of the current frame information and the setting information.

Description

Technical field [0001] The present invention relates to a block exchange evaluation system, a block exchange evaluation device, and a program. Background technique [0002] In TV broadcast, commercial advertisements (CM: CommercialMessage) are played as an advertisement. CM is roughly divided into inserts CM (TIMECM) and time segment cm (spotcm). The insertion CM is a CM played with a box with a program integration, or a ProgramCommercial, a program cm, and a CM, etc. [0003] The period cm corresponds to the CM played in the CM time frame specified in the TV station. The time period cm is divided into a station break (SB: stationBreak), although inserted into the program but does not provide display (PT: Participation) (or Participating in CM). [0004] In which time period, which CM (can also be referred to as a billboard selection, planning, etc.) is a planner, and the company's planning management person in charge (or a planning is a planning, etc.), etc. Based on experience,...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241G06Q30/0264H04N21/24H04N21/812G06Q30/02
Inventor 岸本涉
Owner DENTSU INC