Traffic bidding method, bidding adjustment method and traffic value detection system

Abstract

The invention provides a traffic bidding method, which comprises the following steps: when a first server side serving as a DSP receives a bidding request sent by an advertisement transaction platform, a bidding reference of all to-be-delivered advertisements in an advertisement space is established through a random price detection factor in a preset price detection factor table; the bid is corrected according to the click rate, the click value and the input-output ratio of each to-be-delivered advertisement, so that each to-be-delivered advertisement meets the actual value judgment standard and has randomness, and finally, the to-be-delivered advertisement corresponding to the highest bid is returned to the advertisement transaction platform through bid sorting, the DPS advertisement is ensured to have relatively high competitiveness through the highest bid. Therefore, according to the traffic bidding method provided by the invention, the bidding satisfies the ROI constraint, and at the same time, the bidding increases the price exploration at a certain random probability, so that the bidding not only has the ability to compete the traffic which cannot be competed originally, but also can actively explore more diversified traffic, and the generalization ability of the traffic bidding method is improved.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a traffic bidding method, a bidding adjustment method and a traffic value detection system. Background technique [0002] In recent years, the method of online bidding for website traffic resources based on RTB (Real-time Bidding) has become the main way for current advertisers to purchase advertising resources. It liberates advertisers and agents from complicated and repetitive manual operations Come out, you can better focus on advertising strategy. [0003] RTB (Real-time Bidding, real-time bidding) is similar to auction items, except that the auction object is traffic, which exists as an advertising material for advertising exposure. The main process of RTB is: [0004] 1) The user opens the App (application program); [0005] 2) Advertisements are required to display advertisements, and advertisement requests are sent to ADX (ad exchange, advertising tradin...

AI Technical Summary

Problems solved by technology

[0012] Based on this, it is necessary to provide a traffic bidding method, a bid adjustment method and a traffic detection system for the problem that the traditional traffic bidding method is easy to fall into a vicious circle when the bid is low, and it is difficult to increase it.

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