The invention relates to the technical field of
data management, in particular to an e-commerce business
information data management platform based on
big data, which comprises an e-commerce business information classification module for accurately classifying collected e-commerce business
information data; and the e-commerce business
information analysis management module is used for carrying out integrity
verification on input data in the basic analysis layer in the
data analysis model based on the constructed integrity
verification control group of the basic analysis layer, and carrying out deep analysis management by utilizing a graph
structure analysis model. According to the method, the graph structure model with the feature vectors as the nodes and the behavior chains as the edges is constructed, the
chain type conversion logic of the e-commerce users from browsing, behaviors to
purchasing can be completely captured, the user behavior mode and the commodity relation are effectively recognized, and the limitation of a traditional flat
data analysis mode is broken through; and multiple rounds of
similarity analysis are performed on the residual data in the classification process, and unmatched data are regarded as abnormal data and are eliminated, so that the overall
data quality is improved from the source.