E-commerce platform promotion method and system

Abstract

The invention discloses an e-commerce platform promotion method and system, and the method comprises the steps: employing the correlation between an e-commerce account of a registered user (namely an inviter) of an e-commerce platform and a first account of a third-party social platform, and enabling the third-party social platform to authorize the e-commerce platform to obtain a friend list of the first account; a server records invitation of an inviter to friends (namely, a second account and an invitee) of a third-party social platform, so that operations (including commodities added into a shopping cart) of the invitee on a page of an e-commerce platform can be recorded under the condition that the invitee is not registered, and therefore, when the commodities in the shopping cart are deduced subsequently, the invitee is not registered in the page of the e-commerce platform. According to the invention, the inviter can be timely notified to send the invitation link again to the friend (namely the second account) on the third-party social platform, so that the probability of successful invitation is improved, and the promotion effect is enhanced.

Description

technical field [0001] The invention relates to the technical field of e-commerce platforms, in particular to an e-commerce platform promotion method and system. Background technique [0002] In the prior art, when a newly launched e-commerce platform is being promoted, rewards are issued to guide old users to invite new users to download the e-commerce platform APP and register for an e-commerce platform account. For example, the Chinese patent with the publication number CN105245570A discloses an APP sharing mode, wherein after the invitee downloads the APP and registers a system account through the invitation code sent by the inviter, the system will issue rewards to the inviter's account. The Chinese patent with the publication number CN110378743A discloses an inviter method of an application program, which also uses a method in which the inviter sends invitation information to the invitee to implement the invitation operation. It can be understood that, in the prior ar...

AI Technical Summary

Problems solved by technology

[0003] However, after the invited party adds the product to the shopping cart, the browsing behavior of the invited party may be interrupted due to various reasons, for example, the invited party temporarily exits the browsing interface of the product due to something, or the consumer feels that he has joined the shopping The price of the goods in the car is not impressive enough, or you need to answer the call temporarily and forget the goods you just bought after the power is turned on, etc.

However, since the invited party did not download the e-commerce platform APP and did not register an account on the e-commerce platform, when the price of the goods in the subsequent shopping cart dropped, the e-commerce platform could not notify the consumer in time, resulting in poor promotion effect

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