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Promotion message delivery method and device and storage medium

A delivery method and a technology for promoting information, which are applied in the fields of promotion message delivery methods, devices and storage media, and can solve problems such as low efficiency

Pending Publication Date: 2022-07-26
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the Proportion Integration Differentiation (PID) method is usually used to determine the promotion message exposed this time from the matching promotion messages of the second category and the promotion message of the first category, but the efficiency of this method is low.

Method used

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  • Promotion message delivery method and device and storage medium
  • Promotion message delivery method and device and storage medium
  • Promotion message delivery method and device and storage medium

Examples

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Embodiment Construction

[0043] The technical solutions in the embodiments of the present application will be described below with reference to the accompanying drawings in the embodiments of the present application.

[0044] It should be understood that, in this embodiment of the present invention, "B corresponding to A" means that B is associated with A. In one implementation, B may be determined from A. However, it should also be understood that determining B according to A does not mean that B is only determined according to A, and B may also be determined according to A and / or other information.

[0045] In the description of this application, unless stated otherwise, "plurality" means two or more.

[0046] In addition, in order to clearly describe the technical solutions of the embodiments of the present application, in the embodiments of the present application, words such as "first" and "second" are used to distinguish the same or similar items with basically the same function and effect. Th...

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PUM

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Abstract

The embodiment of the invention provides a promotion message delivery method and device and a storage medium, and the method comprises the steps: obtaining N first promotion messages matched with at least one user request in a historical time period, the N first promotion messages comprising a first type of promotion messages and a second type of promotion messages; according to the initial score of each first promotion message, determining an initial sequence for sequencing the N first promotion messages; for a target second type promotion message in the second type promotion messages, determining at least one global value corresponding to a second sequence formed when the target second type promotion message is arranged at different positions of the initial sequence, determining a second sequence corresponding to the maximum global value as a target second sequence of the target second category promotion messages; and according to the target second sequence, determining a delivery sequence of the N first promotion messages, and further obtaining a delivery sequence of the second category promotion messages and the first category promotion messages with the optimal global value.

Description

technical field [0001] The embodiments of the present application relate to the field of computer technologies, and in particular, to a method, an apparatus, and a storage medium for delivering a promotion message. Background technique [0002] With the advancement of information technology, Internet promotion messages (such as advertisements) have developed rapidly due to the advantages of short delivery cycle, wide reach and accurate delivery. For example, when detecting a user request, the promotional message playback platform will recall the second category promotional message and the first category promotional message matching the user request, and determine from the matching second category promotional message and first category promotional message Send out a promotional message for this exposure. [0003] At present, a Proportion Integration Differentiation (PID) method is usually used to determine the promotion message of the current exposure from the matching promo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535G06F16/9538
CPCG06Q30/0277G06F16/9535G06F16/9538
Inventor 谭斌
Owner TENCENT TECH (SHENZHEN) CO LTD
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