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Location price-quotation for search system paying according sequence

A search system and data technology, applied in the field of database search systems, can solve problems such as not being able to handle tie situations well

Inactive Publication Date: 2003-05-21
YAHOO AD TECH LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this traditional system only allows processing of a single keyword and does not handle tie situations well where there are multiple offers for the same keyword in the same currency amount

Method used

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  • Location price-quotation for search system paying according sequence
  • Location price-quotation for search system paying according sequence
  • Location price-quotation for search system paying according sequence

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0042] Example 1. In a first example, an advertiser with an old position of 5 at an offer amount of $0.90 requests a position of 2 and specifies an offer cap of $1.50. Based on existing offers and rules, the new rank is 2 and the offer amount is $1.00. Thus, the system receives the bid cap and the desired ranking of the selected search listing, and adjusts the corresponding bid amount of the selected search listing according to the bid cap and the desired rank. In this particular embodiment, a bubble popping process is used to reduce the offer amount from a specified amount or offer cap to an offer amount that is just high enough to achieve the desired rank.

[0043] Example 1: No problem. Give the requested rank.

[0044] Rank Original State B2P Rank Final State

[0045] 1 $1.00 Old Rank: 5 1 $1.00

[0046] 2 $0.99 Old Quote: $0.90 2 $1.00

[0047] 3 $0.98 3 $0.99

[0048] 4 $0.92 Request rank: 2 4 $0.98

[0049] 5 $0.90 Quote limit: $1.50 5 $0.92

[0050] 6 $0.80 6 ...

example 2

[0054] Example 2. In a second example, an advertiser with an old position of 5 at an offer amount of $0.90 requests a position of 2 and specifies an offer cap of $1.50. But at this time, there is a tie situation, that is, the two lists with the quoted amount of $1.00 rank first and second. Applying the above rules, since the tie situation makes the requested rank 2 unavailable, the system adjusts the new offer by increasing the offer amount by $0.01 above the tie amount, placing the search listing at rank one.

[0055] Example 2: A tie makes the new rank higher than the requested rank.

[0056] Rank Original State B2P Rank Final State

[0057] 1 $1.00 Old Rank: 5 1 $1.01

[0058] 2 $1.00 Old Quote: $0.90 2 $1.00

[0059] 3 $0.98 3 $1.00

[0060] 4 $0.92 Request rank: 2 4 $0.98

[0061] 5 $0.90 Quote limit: $1.50 5 $0.92

[0062] 6 $0.80 6 $0.80

[0063] New rank: 1

[0064] New offer: $1.01

[0065] Status: Partially successful

example 3

[0066] Example 3. In a third example, an advertiser with an old position of 5 at an offer amount of $0.90 requests position 2 and specifies an offer cap of $0.95. In this example, the $0.95 offer ceiling places the search listing at a new rank below the requested rank due to the other listings at ranks 1, 2, and 3 at bids of $1.00, $0.99, and $0.98, respectively.

[0067] Example 3: Quote capping makes the new rank lower than the requested rank.

[0068] Rank Original State B2P Rank Final State

[0069] 1 $1.00 Old Rank: 5 1 $1.00

[0070] 2 $0.99 Old offer: $0.90 2 $0.99

[0071] 3 $0.98 3 $0.98

[0072] 4 $0.92 Request Rank: 2 4 $0.93

[0073] 5 $0.90 Quote limit: $0.95 5 $0.92

[0074] 6 $0.80 6 $0.80

[0075] New rank: 4

[0076] New offer: $0.93

[0077] Status: Partially successful

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PUM

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Abstract

A method for a pay for placement database search system includes storing one or more search listings associated with an advertiser, each search listing including a respective bid amount and receiving a bid cap for selected search listings. The respective bid amounts are adjusted for the selected search listings according to the bid cap.

Description

[0001] related application [0002] This application is related to application Serial No. 09 / 922028 filed August 3, 2001 by Cheung et al., entitled "System and Method for Providing Order and Price Protection in Lists of Search Results Generated by Computer Network Search Engines" , which is a continuation-in-part of application Serial No. 09 / 911674 (Attorney Docket No. 9623 / 334) filed July 24, 2001 by Darren J. Davis et al., which is hereby incorporated in its entirety , and is a continuation of application Serial No. 09 / 322677 filed May 28, 1999 by Darren J. Davis et al., now US Patent No. 6,269,361. technical field [0003] The present invention relates to the method used in the database search system paid according to ranking, and also relates to a database search system. Background technique [0004] The Internet provides many accessible information databases for searching and receiving information. Pay-per-rank database search systems have been developed in which adve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F19/00G06F7/00G06F17/30G06Q30/08G09F19/00
CPCG06Q40/04G06Q30/08
Inventor D·D·张J·C·波夫G·格拉哈姆F·小马里塔托S·W·斯内尔D·J·达维斯A·E·朗
Owner YAHOO AD TECH LLC