Selection of commercials on television

An advertising, selected technology, applied in the direction of advertising, selective content distribution, broadcasting, etc.

Inactive Publication Date: 2005-03-30
KONINKLIJKE PHILIPS ELECTRONICS NV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0014] Sixth, the viewer usually does not benefit directly from the advertisement he/she watches, other than any b

Method used

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  • Selection of commercials on television
  • Selection of commercials on television
  • Selection of commercials on television

Examples

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Embodiment Construction

[0026] Detailed Description of Preferred Embodiments

[0027] The following description is presented to enable any person of ordinary skill in the art to make and use the invention. Various modifications to the preferred embodiment will be readily apparent to those skilled in the art, and the disclosure set forth herein may be adapted for other embodiments and applications without departing from the spirit and scope of the invention and the appended claims. Thus, the invention is not intended to be limited to the described embodiments, but is to be accorded the widest scope disclosed herein.

[0028] According to a preferred embodiment of the present invention, a system is provided that broadcasts more than one advertisement and allows competition for a single advertisement slot on a single channel. Individual advertisements can be broadcast by any of several methods including standard television signals, cable or the Internet. Each advertisement may be broadcast at or near ...

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PUM

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Abstract

The invention relates to a method of presenting a commercial in a time slot to a viewer. The method includes providing one or more commercials to a receiver operatively coupled with a display device, with commercial having an associated agent. The agent is configured to place a bid for the time slot on behalf of the associated commercial. The bid includes a reward component to be granted to the viewer if the associated commercial is selected. Further, a profile database is maintained to store data related to local viewer preferences, which may include preference data, including the units preferred by the viewer for the reward component of the bid. At least one commercial may access the local viewer preference related data in the profile database and the agent may use the accessed local viewer preference related data to determine the bid to be placed for the time slot. The time slot is then auctioned to the one or more commercials provided to the receiver and the commercial having the agent which placed the winning bid is selected to be displayed on the display device during the time slot. The viewer is then rewarded with the reward component of the winning bid, and this information is stored in a vault.

Description

field of invention [0001] The present invention relates to a method and system for providing a mini-auction that uses multiple incentives to determine which of ad selections to present to a television viewer in a given time slot based on the interest of the ad viewer. In particular, the present invention relates to methods and systems for awarding ad time to those advertisements that give the viewer the most rewards (as far as the viewer is concerned). Background of the invention [0002] Television commercials and other similar promotions or broadcast "spots", hereinafter referred to as "advertisements", are usually prepared by an advertising agency or similar organization. Advertisements are then inserted into the broadcast stream by the program broadcaster and presented to viewers. Only one advertisement is assigned to each time slot in a particular channel, so actual television receivers and monitors present only one broadcast advertisement to the viewer, regardless of ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G09F19/00H04H20/00H04N7/173H04N21/2665H04N21/462
CPCG06Q30/02H04N21/2668
Inventor A·F·雅斯辛Y·H·阿萨发蒂
Owner KONINKLIJKE PHILIPS ELECTRONICS NV
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