A method and apparatus to dynamically allocate and recycle telephone numbers in a call-tracking system

A telephone number and telephone technology, applied in data processing applications, business, instruments, etc., can solve the problem of not being able to effectively capture network visitors

Inactive Publication Date: 2006-09-27
UTBK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there are advertisers who either (a) do not have web pages or (b) have web pages that do not effectively capture the value of web visitors and therefore are unable or unwilling to engage in performance-based advertising as described above

Method used

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  • A method and apparatus to dynamically allocate and recycle telephone numbers in a call-tracking system
  • A method and apparatus to dynamically allocate and recycle telephone numbers in a call-tracking system
  • A method and apparatus to dynamically allocate and recycle telephone numbers in a call-tracking system

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Embodiment Construction

[0026] In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the present invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced without these specific details. In other instances, structures and devices are shown in block diagram form in order to avoid obscuring the invention.

[0027] "One embodiment" or "an embodiment" in the specification means that a particular feature, structure or characteristic presented in connection with the embodiment can be included in at least one embodiment of the present invention. The appearances of the phrase "in one embodiment" in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Additionally, various features are present that some embodiments present but others do not....

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Abstract

In one embodiment, the invention provides a method. The method includes dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time then unallocating the telephone number.

Description

[0001] Cross References to Related Applications [0002] This patent application claims priority to Provisional Patent Application No. 60 / 568,156, filed May 4, 2004, the entire contents of which are hereby incorporated by reference. technical field [0003] The present invention relates to telephone call tracking. In particular, the invention relates to tracking telephone calls for the purpose of measuring call activity and billing directories and their advertisers according to this activity. Background technique [0004] Performance-based advertising refers to advertising in which the advertiser pays only for measurable events that are a direct result of the consumer viewing the advertisement. For example, paid inclusion advertising is a form of performance-based search advertising. With paid inclusion, the ad is included within the search results page for a keyword search. Each selection ("click") of an ad from the results page is a measurable event for which the advert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
Inventor 达里克·翁斯科特·费伯阿努依·阿加瓦尔尼蒂恩·阿胡贾埃贝·阿尔特贝格马克·霍尔斯特德
Owner UTBK
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