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Trend-creation-type advertising system, trend-creation-type advertising method, and computer product

A trend and advertising technology, applied in computing, other database retrieval, instruments, etc., can solve the problem of no cooperation mechanism between trends and advertisements

Inactive Publication Date: 2006-11-01
RICOH KK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0013] Despite the recognition that creating trends can be very effective for advertising, no mechanism for cooperating between trends and advertising has been proposed so far.

Method used

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  • Trend-creation-type advertising system, trend-creation-type advertising method, and computer product
  • Trend-creation-type advertising system, trend-creation-type advertising method, and computer product
  • Trend-creation-type advertising system, trend-creation-type advertising method, and computer product

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Embodiment Construction

[0047] Illustrative embodiments of the present invention will be described below with reference to the accompanying drawings.

[0048] Potentially popular keywords will be referred to as "buzzword candidates," which are voted targets for sponsors. Which of the buzzword candidates becomes the buzzword has an influence on the company's advertisements and sales of the company's products and services. Therefore, voting is a commercial act and needs to be done for value equivalent. Voters called "sponsors" can vote for any buzzword candidate with any voting points and pay value as a reward for voting points.

[0049] Buzzwords are selected from buzzword candidates based on votes from individual sponsors. The buzzwords are displayed each time a user visits the portal site or when search results are displayed by the search service. Note that not all buzzwords are displayed at the same time, but some buzzwords are selected from among the buzzword candidates based on predetermined c...

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PUM

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Abstract

A buzzword voting manager manages vote points of each sponsor for each of buzzword candidates selected in advance, and decides buzzwords based on the vote points. A buzzword acquiring unit selects a buzzword to be displayed based on a preset criterion from among the decided buzzwords. A portal unit generates a hypertext content that includes a buzzword list or a sentence including the selected buzzword, and transfers the generated hypertext content to a user terminal. A search engine unit receives a search request with the buzzword as a keyword, and transfers a search result of contents on a website to a source of the search request.

Description

[0001] Cross References to Related Applications [0002] This document incorporates by reference the entire text of Japanese Priority Document 2005-117222, filed in Japan on April 14, 2005. technical field [0003] The present invention relates to a trend-creation-type advertising model based on push keywords, which is suitable for providers of portal sites and search engine services. Background technique [0004] The portal pages provided by the portal sites are media covering a lot of information in which users are considered to be interested, and they are visited by a large number of people. This portal site is composed of many contents, including information such as news, weather forecasts and features, commercial services such as online shopping and auctions, entertainment contents such as astrology and games, advertisements, advertisement articles wait. [0005] These contents are hyperlinked to each other in a hypertext manner, so that each user can view only the co...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F13/00G06F17/30G06Q10/00G06Q30/02G06Q30/06G06Q50/00G06Q50/10G06Q50/34
CPCG06Q30/0251G06F16/951G06F16/9532
Inventor 矢野隆志
Owner RICOH KK