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Method and system for displaying advertisement on mobile terminal

A mobile terminal, advertising display technology, applied in transmission systems, special data processing applications, telephone communications, etc., can solve problems such as harming the interests of advertising publishers, harming the interests of wireless Internet content providers, and small display area.

Inactive Publication Date: 2011-12-28
赵滨
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Due to the limitation of convenience, the display screens of handheld mobile terminals are relatively small in size and can only display limited information, and the displayed wireless Internet web pages can only accommodate limited link positions.
In the prior art, when using a mobile terminal as a way of publishing advertisements, an advertisement link is inserted into a wireless Internet webpage displayed on a display screen of a handheld mobile terminal, and the user clicks on the advertisement link on the page to see the advertisement content. Advertisement links will crowd out the normal webpage information that can be displayed on the display screen. When multiple advertisement links are inserted into the webpage, it will affect the display of normal webpage information on the display screen of the mobile terminal with limited size. The focus and theme of the page information will be affected. severe disturbance
This method adopted in the prior art will greatly reduce the mobile terminal user's satisfaction with the wireless Internet content provider, and will also seriously damage the interests of the advertisement publisher, so that the number of advertisements released by it is limited, and the advertisement quantity of the advertisement is also reduced. The effective reach rate of advertisements will eventually damage the interests of wireless Internet content providers

Method used

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  • Method and system for displaying advertisement on mobile terminal
  • Method and system for displaying advertisement on mobile terminal
  • Method and system for displaying advertisement on mobile terminal

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Embodiment Construction

[0039] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0040] The following is an embodiment of the present invention, combined below figure 1 Give a detailed description.

[0041] The webpage click request sent by the mobile terminal 101 received by the target redirection module 102 processes the webpage click request into a corresponding webpage address, saves the webpage address and mobile terminal identification information, and sends the mobile terminal identification information to the mobile terminal information acquisition Module 104: The mobile terminal information acquisition module 104 sends the received mobile terminal identification information to

[0042] Advertisement click display statistics module 103 and advertisement number generation module 105; Advertisement numb...

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Abstract

A system of display advertisement on mobile terminal is featured as holding received web page click request of terminal user by object repositioning module and sending user identification information to advertisement number generation module, sending generated advertisement number to advertisement page management module by said generation module according to user identification information, generating advertisement page by said management module according to said advertisement number, displaying advertisement page on mobile terminal and clicking content of web page by terminal user when said page is closed.

Description

technical field [0001] The invention relates to the field of mobile communication, in particular to a system and method for displaying graphics or text advertisements on a mobile handheld terminal. Background technique [0002] With the development of mobile communication technology, accessing the wireless Internet through mobile terminals has been widely used. The use of wireless Internet sites as information carriers and communication platforms has become an important way for many people to obtain information. [0003] Currently, the display screens of handheld mobile terminals are limited by convenience, and the area of ​​the display screens is relatively small, which can only display limited information, and the displayed wireless Internet web pages can only accommodate limited link positions. In the prior art, when using a mobile terminal as a way of publishing advertisements, an advertisement link is inserted into a wireless Internet webpage displayed on a display scr...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/28H04W88/02G06F17/30H04L29/08H04M1/72445
Inventor 赵滨
Owner 赵滨
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