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Promoting customer loyalty

a customer loyalty and promotion technology, applied in the field of customer loyalty systems, can solve the problem that the system does not take into account other measurable characteristics of customer loyalty

Inactive Publication Date: 2008-05-01
CANADIAN BANK NOTE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such systems do not take into account other measurable characteristics of customer loyalty.

Method used

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  • Promoting customer loyalty
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Examples

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Embodiment Construction

[0020] Referring to FIG. 1, a network diagram highlighting the lottery system of the present invention is depicted. A plurality of lottery terminals 10 are connected to a network 12 which is in turn connected to a central server 14 comprising a central storage device and a central processor. Lottery terminals 10 are typically deployed at retails outlets throughout a city or larger territory to facilitate the purchase of lottery tickets. A lottery player 16 at a given location has an associated identification (ID). The identification may be stored on a smartcard 18, a barcode 20 or a radio frequency identification (RFID) tag 22 although the invention is not meant to be limited to these devices. Lottery terminal 10 comprises a keyboard 24, a processor 26, and a display 28. In addition, to accommodate to accommodate the above-noted ID storage devices, the lottery terminal may optionally include input means such as a barcode scanner (not shown) to facilitate automated reception of a pla...

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Abstract

A method and system for promoting customer loyalty with respect to any transactional activity is disclosed. In an exemplary embodiment, the method includes an accumulation phase and a disbursement phase. In the accumulation phase, a recency, a frequency, and an intensity of the customer's purchases is monitored and a loyalty score is determined therefrom. In the disbursement phase, the customer is offered a reward based upon the customer's loyalty score, including alternatively a share of a prize pool in a loyalty lottery or a discount on a further purchase by the customer.

Description

RELATED APPLICATIONS [0001] This application is a continuation-in-part of U.S. patent application Ser. No. 10 / 916,071, filed Aug. 11, 2004.COPYRIGHT NOTICE [0002] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyright rights whatsoever BACKGROUND OF THE INVENTION [0003] 1. Field of Invention [0004] The invention relates to customer loyalty systems and more particularly to a customer lottery system applicable to transactional activity generally. [0005] 2. Description of the Related Prior Art [0006] Generally speaking, the concept of promoting customer loyalty by issuing rewards or bonuses to particularly loyal customers is known in the art. U.S. Pat. No. 6,578,735 for example, provides a method o...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0212G06Q30/0239G06Q30/0231G06Q30/0226
Inventor HUANG, YIN LERHPREKURAT, JERZY
Owner CANADIAN BANK NOTE COMPANY
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