Mobile Content Cross-Inventory Yield Optimization

Abstract

A method for selecting among a plurality of advertising content from a first and second mobile content inventory for presentation of the advertising content on a mobile communication facility includes (a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user; (b) searching the first and second mobile content inventory for a first and second advertisement, respectively, that corresponds to the request for an advertisement; (c) determining that the first advertisement is more relevant for presentation to the mobile communication facility than the second advertisement, wherein the determination is based at least on a respective yield optimization of the first and second advertisements; (d) determining that the yield associated with the first advertisement is greater than the yield associated with the second advertisement; (e) and transmitting the first advertisement instead of the second advertisement.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit of the following commonly-owned U.S. Provisional Patent Applications, each of which is incorporated herein by reference in its entirety: App. No. 60 / 717,151 filed on Sep. 14, 2005 and entitled “SEARCH CAPABILITIES FOR MOBILE COMMUNICATIONS DEVICES,” App. No. 60 / 720,193 filed on Sep. 23, 2005 and entitled “MANAGING WEB INTERACTIONS ON A MOBILE COMMUNICATION FACILITY,” App. No. 60 / 731,991 filed on Nov. 1, 2005 and entitled “MOBILE SEARCH,” and App. No. 60 / 785,242 filed on Mar. 22, 2006 and entitled “AUTOMATED SYNDICATION OF MOBILE CONTENT.”[0002]This application is a continuation of U.S. application Ser. No. 12 / 499,585 filed on Jul. 8, 2009 and entitled “CONTEXTUAL MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITY”, which is a continuation application of U.S. application Ser. No. 12 / 483,790 filed on Jun. 12, 2009 and entitled “CONTEXTUAL MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILIT...

AI Technical Summary

Benefits of technology

"The present invention is related to a system and method for displaying mobile content to a mobile communication facility based on the context of the requested website. The system may include a website request, contextual information related to the website, and mobile content associated with the contextual information. The mobile content may include advertisements, sponsored content, calls, or other types of mobile content. The contextual information may include link information, text, keywords, or other relevant data. The mobile content may be displayed to a wireless operator, service provider, or other mobile communication facility. The system may also allow for automatic contextual syndication of the website by providing an opt-in function to an entity associated with the website. The technical effects of the invention include improved user experience and more targeted advertisements to mobile users."

Problems solved by technology

However, users of many mobile devices such as cell phones encounter difficulties using search technologies intended for conventional online use.

Difficulties include the inability to display appropriate content, difficulty entering queries and taking other suitable actions such as navigation in an environment adapted to full screen displays, full-sized keyboards, and high-speed network connections.

Furthermore, Internet search engines are currently unable to optimally deliver search results for a mobile communication facility because these search engines are specifically designed for the Internet and not mobile uses.

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