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Performing studies of consumer behavior determined using electronically-captured consumer location data

a technology of location data and consumer behavior, applied in the field of consumer characteristics, can solve problems such as misdirected business efforts, business may fail to maintain old customers or attract new customers, and achieve the effect of avoiding the loss of customers

Inactive Publication Date: 2012-09-06
SERVICE MANAGEMENT GRP LLC
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

"The patent text is describing a new invention that is defined by the attached claims. The technical effect of this invention is not specified in the text."

Problems solved by technology

If these beliefs are inaccurate, though, the business' efforts may be misdirected and the business may fail to maintain old customers or attract new customers.

Method used

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  • Performing studies of consumer behavior determined using electronically-captured consumer location data
  • Performing studies of consumer behavior determined using electronically-captured consumer location data
  • Performing studies of consumer behavior determined using electronically-captured consumer location data

Examples

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Embodiment Construction

[0024]Applicants have recognized and appreciated that there are various disadvantages associated with conventional techniques for determining consumer characteristics, including consumer behavior. Asking a customer to answer a series of written or oral questions could provide inaccurate or incomplete information. Inferences from this data likewise may be inaccurate or incomplete. For example, a customer may accidentally underestimate the number of times the customer visits a business or an amount of time spent at each visit to the business. Or, when asked about a marketing campaign, the customer may misremember about having seen a billboard or other advertisement. Moreover, there may be a high cost or undesirable delay associated with designing and conducting a survey to generate appropriate data.

[0025]Applicants have further recognized and appreciated that automatically-collected consumer location information can lead to more accurate or more complete consumer analytics. Such autom...

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Abstract

In embodiments, methods and systems for performing studies of consumer behavior are provided. The consumer behavior may have been determined using electronically-captured consumer location data for multiple consumers. The gathered data may be analyzed to determine behavior patterns or other characteristics of the multiple consumers. Further, inferences or predictions about consumers may be derived based on the characteristics. The inferences and predictions may be the basis of consumer analytics supplied to a business or other entity as results of a study of the consumer behavior.

Description

RELATED APPLICATIONS[0001]This application claims the benefit under 35 U.S.C. §120 of U.S. application Ser. No. 12 / 910,372, entitled “PERFORMING STUDIES OF CONSUMER BEHAVIOR DETERMINED USING ELECTRONICALLY-CAPTURED CONSUMER LOCATION DATA” filed on Oct. 22, 2010, which is herein incorporated by reference in its entirety. Application Ser. No. 12 / 910,372 claims priority under 35 U.S.C. §119(e) to U.S. Provisional Application Ser. No. 61 / 254,328, entitled “METHOD AND SYSTEM FOR CONSUMER BEHAVIOR ANALYSIS USING ELECTRONICALLY CAPTURED CONSUMER LOCATION DATA” filed on Oct. 23, 2009, which is herein incorporated by reference in its entirety. Application Ser. No. 12 / 910,372 claims priority under 35 U.S.C. §119(e) to U.S. Provisional Application Ser. No. 61 / 309,751, entitled “METHOD AND SYSTEM FOR CONSUMER BEHAVIOR ANALYSIS USING ELECTRONICALLY CAPTURED CONSUMER LOCATION DATA” filed on Mar. 2, 2010, which is herein incorporated by reference in its entirety.BACKGROUND[0002]1. Technical Field[...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/02G06Q10/00G06Q30/00H04W4/029
CPCG06Q10/00G06Q30/00H04W4/028G06Q30/0205G06Q30/0202H04W4/029G06Q30/02G06Q30/0246
Inventor WEISS, ERIC H.FULFORD-JONES, THADDEUS R.F.VOLPE, ANDREW
Owner SERVICE MANAGEMENT GRP LLC
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