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Systems and methods for synchronizing media and targeted content

a technology of media and content, applied in the computer system field, can solve the problems of difficult identification and purchase of advertised products by viewers of media content, and the inability of traditional media content advertising to offer a point of sale for the advertised products,

Inactive Publication Date: 2013-11-07
TADAYON HAMED
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The patent describes a system and method that allows for synchronizing media content with targeted advertisements. This is done by obtaining timing data for the media content from a disconnected media outlet, such as broadcast television or internet streaming, and sending it to a server. The server then receives synchronization data and generates synchronized advertisements that are associated with time codes in the media content. The synchronized advertisements are displayed based on the time codes and the synchronization data. Users can also accept purchase requests and complete them over the network. Overall, this system and method improve the accuracy and effectiveness of advertisements that are targeted to specific media content.

Problems solved by technology

However, traditional media content advertising does not offer a point of sale for the advertised products.
However, it is difficult for viewers of the media content to identify and purchase the advertised products incorporated in media content.

Method used

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  • Systems and methods for synchronizing media and targeted content
  • Systems and methods for synchronizing media and targeted content
  • Systems and methods for synchronizing media and targeted content

Examples

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Embodiment Construction

[0028]Systems and methods for synchronizing media and targeted content will now be described. In the following exemplary description numerous specific details are set forth in order to provide a more thorough understanding of embodiments of the invention. It will be apparent, however, to an artisan of ordinary skill that the present invention may be practiced without incorporating all aspects of the specific details described herein. Furthermore, although steps or processes are set forth in an exemplary order to provide an understanding of one or more systems and methods, the exemplary order is not meant to be limiting. One of ordinary skill in the art would recognize that the steps or processes may be performed in a different order, and that one or more steps or processes may be performed simultaneously or in multiple process flows without departing from the spirit or the scope of the invention. In other instances, specific features, quantities, or measurements well known to those ...

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Abstract

Systems and methods for synchronizing media and targeted content are provided. Timing data associated with playing media content from a disconnected media outlet is obtained. The timing data is sent over a network to a server. Synchronization data is received from the server. The synchronization data is generated without communication with the disconnected media outlet. At least one synchronized advertisement is received, where each synchronized advertisement is associated with a time code associated with the playing media content. The at least one synchronized advertisement is displayed based on the time code and the synchronization data. An e-commerce user interface is provided for at least one product associated with the at least one synchronized advertisement.

Description

[0001]The present application claims priority to U.S. Provisional Application Ser. No. 61 / 472,436, filed on Apr. 6, 2011 and U.S. Provisional Application Ser. No. 61 / 472,451, filed on Apr. 6, 2011, all of which are herein incorporated by reference in their entirety for completeness of disclosure.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]Embodiments of the invention described herein pertain to the field of computer systems. More particularly, but not by way of limitation, one or more embodiments of the invention enable systems and methods for synchronizing media and targeted content.[0004]2. Description of the Related Art[0005]Advertisements provided alongside media content are known in the art. However, traditional media content advertising does not offer a point of sale for the advertised products.[0006]Product placement in media content has been used to further monetize media content. However, it is difficult for viewers of the media content to identify and p...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04N21/478H04N21/81
CPCH04N21/47815H04N21/812G06Q30/0241G06Q30/0264
Inventor TADAYON, HAMED
Owner TADAYON HAMED