Systems and methods for facilitating loyalty and reward functionality in mobile commerce
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[0036]Certain embodiments of the disclosure will now be described more fully hereinafter with accompanying drawings and corresponding description in FIGS. 1-35. This disclosure may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.
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[0038]The disclosure relates to systems and methods for facilitating loyalty and reward functionality in mobile commerce. In one implementation, a mobile commerce application program, also known as a mobile wallet or wallet app, can be downloaded or other otherwise implemented by a consumer and / or merchant via a mobile device or client device, such as a smartphone, cellphone, wearable computer, or tablet computer. The mobile commerce application program can integrate both payment and loyalty functionality for use by merchants and consumers to facilitate payment and / or loyalty / reward transactions for goods and / or services, administer loyalty / reward programs, and receive loy...
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