Graphical certifications of online advertisements intended to impact click-through rates
a technology of online advertisements and certificated content, applied in the field of computing security, can solve problems such as steps to compromise the privacy of users, limited information of viewers of online advertisements, and a number of questions
Inactive Publication Date: 2015-09-24
MAGNITE INC
View PDF6 Cites 3 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Benefits of technology
The present invention relates to a system for providing additional information about online advertisements and the destination websites that they direct viewers to. The problem addressed by the invention is the lack of convenient mechanisms for providing such information to viewers of online advertisements, which can lead to negative effects on the effectiveness of the advertisements, such as click-through rates. The invention provides a solution for providing additional information about the advertisement, advertiser, or good or service being advertised in a way that is convenient for viewers and can impact click-through rates.
Problems solved by technology
This can leave the viewer of the advertisement with limited information and a number of questions about the advertisement or good or service that is being advertised.
For example, viewers of online advertisements do not know if an advertisement or the destination Web page or Web site that it leads to are trustworthy.
For example, the ad itself or the destination landing page or site may contain dangerous software such as malware, which may perform undesired and / or unauthorized acts; it may have been hacked, or deliver unwanted “drive-by” exploits; it may contain misleading or fraudulent information or may take steps to compromise a user's privacy, and so on.
The viewers also may not know a reputation and historical performance of a specific advertiser or company, or how advertised products or services compare to those of the competition.
In the particular case of malware, online advertisements, as well as the destination websites that these advertisements direct viewers to, can be infected with software that performs malicious and / or other undesired acts without the knowledge or permission of the viewer.
There appears therefore to be currently no convenient mechanism that provides additional information from a third party about online advertisements and / or destination websites.
Furthermore, current viewers of online advertisements appear to have no means of gaining additional information about a particular advertisement, the advertiser, and / or the good and / or service being advertised.
This can have negative effects on the effectiveness of the advertisements, in particular in the click-through rates of those advertisements.
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0016]The present invention now will be described more fully hereinafter with reference to the accompanying drawings, which form a part hereof, and which show, by way of illustration, specific exemplary embodiments by which the invention may be practiced. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Among other things, the present invention may be embodied as methods or devices. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. The following detailed description is, therefore, not to be taken in a limiting sense.
[0017]Throughout the specification and claims, the following terms take the meanin...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
Embodiments are directed towards improving a user's experience and confidence in advertisements shown within web pages or other online media, in part, by providing additional information for a given advertisement to be displayed along with the given advertisement to encourage, or discourage, a user to click on or interact with the advertisement. Such information to be displayed about a given advertisement may include, without limitation, information about the advertisement, such as its security status (e.g. it has been found to be free from malware), information about the advertiser, including if the advertiser is determined to be trusted based on some criteria, customer satisfaction information, information about the goods and / or services being advertised, including, for example, if how they compare to a competitor, and information about the destination Web page or Web site that the advertisement leads to when a user clicks it.
Description
INCORPORATION BY REFERENCE TO ANY PRIORITY APPLICATIONS[0001]Any and all applications for which a foreign or domestic priority claim is identified in the Application Data Sheet as filed with the present application are hereby incorporated by reference under 37 CFR 1.57.FIELD OF THE INVENTION[0002]The present invention relates generally to computing security and to a user's online advertisement experience, and more particularly, but not exclusively, to providing certificates for display with online advertisements, where in at least one embodiment the certified advertisement is directed to impact click-through rates.BACKGROUND OF THE INVENTION[0003]The field of online advertising is both well-known and well-studied. In general, there are three primary types of online advertisements: banner advertisements, search result advertisements, and contextual advertisements, all of which appear on various web pages and other online locations on the Internet. Advertisements play a major economic...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/0277G06Q30/018G06Q30/02G06Q30/0241G06Q30/0242G06Q30/0248G06Q30/0254G06Q30/0263
Inventor PATTON, JOHN D.LIPSCHUTZ, ROBERT P.CLYMAN, IV, JOHN M.
Owner MAGNITE INC