The invention discloses an intelligent store big data analysis service platform based on the Internet of things technology. The platform comprises a production management system, a finished product warehouse system, an intelligent store system, and a computer management system. The intelligent store system comprises multiple FRID tags, a store management system, an electronic shelf system, and a fitting room system. The electronic shelf system and the fitting room system are connected with the store management system, and the electronic shelf system and the fitting room system are each equipped with a magic mirror system. The magic mirror systems are used for users to try on clothes and look in the mirror on one hand, and on the other hand, the magic mirror systems are used for receiving the identification code in the FRID tag on a garment chosen by a user, sending the identification code to the store management system, receiving garment information and displaying the garment information to the user. With the platform, the links of clothing production, product processing, quality inspection, warehousing, logistics, transportation, distribution and product selling can be all informationized, and whole-process real-time dynamic tracking query can be provided for users.