A system, method, and computer-readable medium for performing a virtual organization operation for generating a virtual organization hierarchy that is based upon influence within an organization. More specifically, in certain embodiments, the operation generates a virtual organizational hierarchy that contains individuals, roles, contact information, responsibilities, estimates of purchasing authority, and other influential values. In certain embodiments, the virtual organization operation includes templates for virtual organizations of differing types to provide the capacity for handling differences in organizational structures like not-for-profits or educational establishments. Additionally, in certain embodiments, the virtual organization operation maintains semantic relationships between roles and individuals, thus enabling the virtual hierarchy to be used to identify missing decision makers and influencers in an organization as a whole, including the ability to infer the role of an individual within the hierarchy without knowing a specific title for the individual.