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Advertisement issuance system as well as electric terminal equipment using the same

A technology of advertisement distribution and electronic terminal, applied in data processing applications, electronic digital data processing, special data processing applications, etc., can solve the problem that advertising information cannot be conveyed to target customer groups, advertising information is not targeted to send mobile phone users, and advertising is unfavorable. And other issues

Inactive Publication Date: 2008-10-08
GUANGDONG GUOBI TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, it is precisely because advertisements permeate people's daily life everywhere, and most advertisements are not targeted. In order to avoid its impact on normal life, people will avoid advertisements intentionally or unintentionally, such as not reading the advertisement display column of newspapers, TVs are tuned to channels that do not broadcast advertisements, and software is used to block online advertisements, etc., so that merchants and media spend a lot of money and resources, but still cannot deliver advertising information to target customer groups in a targeted manner, and users are also frustrated by the large number of advertisements. Avoiding and missing the business information that is useful to oneself, which makes the communication between the business and the user unable to proceed smoothly, and both parties will suffer losses to varying degrees
[0003] The current mobile phone advertisements also have the above-mentioned problems, because merchants usually send advertising information to mobile phone users without targeting through SMS, MMS, voice messages, etc. Deleting, or even complaining to the operator, will make the advertisement unfavorable to the merchant

Method used

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  • Advertisement issuance system as well as electric terminal equipment using the same
  • Advertisement issuance system as well as electric terminal equipment using the same
  • Advertisement issuance system as well as electric terminal equipment using the same

Examples

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Embodiment Construction

[0020] see figure 1 , the advertisement publishing system 10 of the present invention includes an advertisement database 12 and three functional modules.

[0021] The advertisement database 12 includes a text module 122, an advertisement information module 124 and an information extension module 126, wherein the information extension module 126 stores advertisement extension data such as network link addresses or detailed advertisement content and business information. According to the needs of business advertisements, the data of these modules are related to each other through one-to-one, one-to-many, many-to-one, etc. The advertisement information "National Pen Intelligent Input" in the information module 124 is associated, which is a typical many-to-one association.

[0022] The three functional modules are respectively a data acquisition module 14 , a data search module 16 and a data display module 18 . Wherein, the data obtaining module 14 is used for obtaining the adve...

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Abstract

An ad issuing system includes an ad databank, a data acquisition module, a data searching module and a data display module, wherein the ad databank includes the related ad information with the special words; the data acquisition module can enter the word inputting system of the electronical terminal unit to obtain the user input; the data searching module is used for searching the related ad information with the user input in the ad databank; the data display module is used for displaying the searched ad information on the word input interface for the users to view. The ad information displayed on the display of the electronical terminal unit is related with the instant word input of the users, hence the information is possible the ad information which the current users are interested, thereby greatly increasing the pertinence issued by the ad.

Description

technical field [0001] The invention relates to an advertisement release system and electronic terminal equipment using the system, in particular to an advertisement release system capable of providing users with targeted advertisement information and the electronic terminal equipment using the system. Background technique [0002] With the development of electronic information technology and media, advertising has become an important means for many businesses to increase their popularity and open up sales markets. Therefore, more and more information media such as newspapers, television, and the Internet have become carriers for advertising, and even Cell phones are no exception. However, it is precisely because advertisements permeate people's daily life everywhere, and most advertisements are not targeted. In order to avoid its impact on normal life, people will avoid advertisements intentionally or unintentionally, such as not reading the advertisement display column of ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30G06Q30/02
Inventor 陈小劲黄新春吴政维
Owner GUANGDONG GUOBI TECH