Method, system and apparatus realizing group customized advertisement

A group, advertising technology, applied in the field of mobile advertising, can solve the problem of low efficiency of personalized advertisement publishing, and achieve the effect of improving publishing efficiency

Inactive Publication Date: 2009-02-11
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The release of personalized advertisements using this system requires the selection and release of personalized advertisements for each user, resulting in low efficiency in the release of personalized advertisements

Method used

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  • Method, system and apparatus realizing group customized advertisement
  • Method, system and apparatus realizing group customized advertisement
  • Method, system and apparatus realizing group customized advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0058] In this embodiment, a specific implementation manner in which an advertisement server triggers group advertisement publishing is described. In addition, in this embodiment, preferably, the group terminal can initiate a third-party application request to the third-party application platform according to the received group advertisement, and interact with the third-party application platform to complete the transaction.

[0059] Based on this, the specific structure of the group advertisement publishing system in this embodiment is as follows: Figure 6 As shown, the system includes: a group server, an advertisement server, other business engines, a group terminal and a third-party application platform. Simultaneously, this embodiment also provides the specific structure of the advertisement server and the group terminal in the group advertisement publishing system, respectively as Figure 7 and Figure 8 shown. Among them, the advertisement server includes: an adverti...

Embodiment 2

[0096] In this embodiment, a specific implementation manner of triggering group advertisement publishing by other service engines is described. In addition, in this embodiment, preferably, the group terminal can initiate a third-party application request to the third-party application platform according to the received group advertisement, and interact with the third-party application platform to complete the transaction.

[0097] Based on this, the system for realizing group personalized advertisement in this embodiment can adopt Figure 6 The specific structure shown will not be repeated here. The ad server in this system can use Figure 4 As shown in the structure, the group terminal adopts Figure 8 structure shown.

[0098] In the above-mentioned system and device of this embodiment, the method for realizing group personalized advertisement of this embodiment is applied. The specific method flow is as Figure 10 shown, including:

[0099] Step 1001, configure groups...

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Abstract

The inventive embodiment discloses a method for achieving personalized group advertisements. The method comprises the following steps: acquiring a preset group preference corresponding to a group; selecting group advertisements suiting the group according to a preset advertisement selection policy and the group preference corresponding to the group; releasing the group advertisements to a terminal in the group after arranging group marks on the group; receiving the group advertisements with the group marks by a group terminal, and counting and reporting the number of the group advertisements and the group marks; and receiving the number of the group advertisement, collecting and measuring the number of personalized advertisements in the current group according to the mark of the group, to which the terminal belongs, carried while reporting the number, and analyzing the release effect of the group advertisement according to the measurement result. The inventive embodiment discloses a system for achieving personalized group advertisements, an advertisement server and a group terminal. According to the inventive embodiment, the release effect of the personalized group advertisements can be acquired by collecting and measuring the number of the group advertisements.

Description

technical field [0001] The invention relates to a mobile advertisement technology, in particular to a method, system and equipment for realizing group personalized advertisement. Background technique [0002] With the development of 3G technology and network in China, operators are paying more and more attention to the development and popularization of mobile data services. Among them, the business model of advertising has changed, and Internet advertising and mobile advertising have shown a relatively large growth trend. The so-called mobile advertising business refers to paid information disseminated through mobile media, with the aim of influencing the attitude, intention and behavior of recipients through these commercial information. This service has the characteristics of individuation, interaction, mobility, low cost, context, and high efficiency. [0003] From the perspective of the development form of mobile advertising business, there are many business modes of mo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04Q7/22
Inventor 胡汉强顾翀招扬
Owner HUAWEI TECH CO LTD
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