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Initiating ecommerce sessions using multimedia ringback tones

A technology of multimedia ring back tone and e-commerce, which is applied in the field of communication network, and can solve problems such as the promotion of multimedia ring back tone

Inactive Publication Date: 2009-02-18
LUCENT TECH INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, service providers have not effectively used multimedia ring back tones to facilitate e-commerce between calling parties and certain e-commerce entities

Method used

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  • Initiating ecommerce sessions using multimedia ringback tones
  • Initiating ecommerce sessions using multimedia ringback tones
  • Initiating ecommerce sessions using multimedia ringback tones

Examples

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Embodiment Construction

[0015] 1-6 and the following description illustrate specific exemplary embodiments of the invention that teach those skilled in the art how to make and use the invention. In order to teach the principles of the invention, certain conventional aspects of the invention have been simplified or omitted. Those skilled in the art will recognize variations from these embodiments that fall within the scope of the invention. Those skilled in the art will appreciate that the features described below can be combined in various ways to form multiple variations of the invention. As a result, the invention is not to be limited by the specific embodiments described below, but only by the claims and their equivalents.

[0016] Figure 1 shows an exemplary communication network 100 in an exemplary embodiment of the invention. The communication network 100 may include a wireline network, an IP Multimedia Subscriber (IMS) network, or a Code Division Multiple Access (CDMA) network, a Time Divisi...

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Abstract

Communication networks and associated methods are disclosed that provide ecommerce services using multimedia ringback tones. A communication network (100) of the invention comprises a network node (101) and a multimedia ringback system (102). The network node (101) receives a call from a calling party (112) to a called party (122) and routes the call to multimedia ringback system. Multimedia ringback system identifies a multimedia ringback tone for the call that includes an advertisement for an ecommerce entity, and provides the multimedia ringback tone to the calling party. The multimedia ringback system then receives a request to initiate an ecommerce session with the ecommerce entity indicated in the multimedia ringback tone, and routes the call to an ecommerce server (108) of the ecommerce entity responsive to the request.

Description

technical field [0001] The invention relates to the field of communication network, in particular to using multimedia ring back tone to initiate e-commerce session. Background technique [0002] If the calling party makes a call to the called party, the sound that the calling party hears while waiting for the called party to answer the call is called a ringback tone. A ringback tone, usually a ringing tone, is provided to the calling party over the communications network over which the call is made. A current trend among service providers is to provide customized ring-back tones to their subscribers. Custom ring back tones may include music, songs, sound clips, audio messages, pre-recorded greetings, etc. that the communication network plays as ring back tones, as an alternative to or in addition to traditional ring tones. A custom ringback tone can be associated with a calling party's specific directory number, such as a phone list or exclusion list. Subscribers can also...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04M3/42
CPCH04M3/4878G06Q30/02H04M3/42017H04M3/42H04M3/02
Inventor 蔡亦钢
Owner LUCENT TECH INC