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Scheme of regenerative advertisement

An advertising and solution technology, applied in advertising, instruments, data processing applications, etc., can solve the problems of idle advertising resources, no development and utilization, waste, etc., and achieve the effect of reducing costs, good advertising effects, and low advertising costs.

Inactive Publication Date: 2010-03-31
刘龙章
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the plot, sound and picture of the advertising works, in addition to direct advertising products, related props, backgrounds, decorations and costumes of characters will also be displayed indirectly, but they have not been developed and utilized; the above are used by direct advertisers as consumers Advertisement auxiliary items are bought and used more casually and selected without purpose, resulting in idle and waste of advertising resources

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0006] ① Direct advertisers obtain the right to broadcast advertisements from advertising media such as television, movies, radio, electronic networks, newspapers, magazines, advertising screens, billboards, etc., for paid or free means, and design advertisements; , The items and content involved in the sound and picture, looking for indirect customers of regenerative advertisements.

[0007] ②The indirect advertiser provides regenerative advertising products according to the content of the advertising works; the direct advertiser determines the form of advertisement production and broadcasting of advertising auxiliary items, and the two parties negotiate to determine cooperation matters.

[0008] ③The direct advertiser shall provide the indirect advertiser with proof of cooperation between the two parties for advertising, which is convenient for the indirect advertiser to implement the advertising combination.

[0009] ④ The indirect advertiser activates through another adver...

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PUM

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Abstract

The invention relates to an advertisement scheme. Each current advertisement propaganda object is a single enterprise or products of the enterprise, and the relevant properties, a background, decorations and the clothing dressing of characters can also be exhibited and shown indirectly in the scene, the sound and the picture of an advertisement works except for a direct advertisement propaganda product but are not developed and utilized so as to cause the idleness and the wastage of advertisement resources. In the current advertisement mode, the invention acquires an advertisement playing right from an advertisement medium by a direct advertiser, completes the advertisement design and determines an advertisement design scheme; then, the invention adds articles and contents concerned in thescene, the sound and the picture of the advertisement works and searches an indirect advertiser purposefully. The indirect advertiser is activated by another advertisement, the contents of the enterprise names, the product brands and the like of auxiliary articles in a regenerative advertisement are disclosed, and an advertisement combination is formed. By the invention, a condition that one advertisement propagandizes and popularizes a plurality of enterprises simultaneously can be realized, and the aims of utilizing the advertisement resource fully, lowering the advertisement cost and acquiring a favorable advertisement effect are achieved.

Description

1. Technical field [0001] The patent of the present invention relates to the use of various advertising media to indirectly publish another enterprise's product advertisement while playing a certain advertisement through the current advertising method. The specific implementation plan is to use the accompanying and idle advertising resources to selectively release indirect advertisements for other companies without affecting the publicity methods and effects of direct advertising products, and form regenerative advertising resources through development and utilization. 2. Background technology [0002] At present, after each advertisement broadcast is paid or unpaid, the advertiser obtains the advertising period and billboard of the media, and then promotes a company separately: the image of a certain company, one or more products of a certain company. In order to achieve a better publicity effect, through advertisement design and advertisement production, the advertisement ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F27/00G06Q90/00
Inventor 刘龙章
Owner 刘龙章
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