Unlock instant, AI-driven research and patent intelligence for your innovation.

Auction flighting

A fence, computer technology, applied in data processing applications, marketing, instruments, etc., can solve problems such as dividing auction participants, accurate modeling, etc.

Inactive Publication Date: 2011-09-28
MICROSOFT TECH LICENSING LLC
View PDF3 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, it may be difficult to segment auction participants in a way that enables accurate modeling of participant responses to new configurations

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Auction flighting
  • Auction flighting
  • Auction flighting

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0019] overview

[0020] Various embodiments provide techniques for auction fencing. In one or more embodiments, a control group and a test group are assigned to participants competing with each other in an online auction. Subsumption models can then be employed for testing new conditions of the auction (eg, treatment) using groups. Specifically, multiple auctions may be conducted and / or simulated such that control conditions are applied to auctions that do not include at least one member of the test group, and test conditions are applied to auctions that have members from both the test group and the control group. auction. Responses to the test conditions can then be measured by analyzing the behavior of the participants in the auction conducted with the control conditions against the behavior of the participants in the auction conducted with the test conditions.

[0021] In the following discussion, the section entitled "Operating Environment" describes only one environ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

Various embodiments provide techniques for auction flighting. In one or more embodiments, a control group and a test group are designated for participants who compete one to another in online auctions. An inclusive model may then be employed for testing of new conditions for auctions using the groups. In particular, multiple auctions can be conducted and / or simulated, such that control conditions are applied in auctions that do not include at least one member of the test group, and test conditions are applied in auctions having members from both the test group and the control group. A response to the test conditions can then be measured by analyzing behaviors of the participants in the auctions conducted with the control conditions in comparison to behaviors of participants in the auctions conducted with the test conditions.

Description

technical field [0001] This application relates to auction fencing technology. Background technique [0002] In many cases, a service provider may wish to perform controlled experiments within a resource delivery system to test parameter settings and configurations. One example of this is in the context of an auction to advertisers to compete for ad space, where ad space is available to display advertisements in conjunction with web pages and / or other resources available via the service provider. Controlled experimentation with auctions may be referred to herein as "Auction Flighting" and may be used to improve pricing, matching, and / or user experience for participants in an auction. [0003] Traditionally, controlled experiments can be performed on a small subset of communications, such as testing with a subset of advertisers or with a random sampling of ad impressions in an ad delivery system. Although conducting experiments on a subset or random sampling of auction part...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0247G06Q30/0256G06Q30/08G06Q30/02G06Q30/0275G06Q30/0244
Inventor P·Y·西马德D·M·奇克林D·X·查尔斯
Owner MICROSOFT TECH LICENSING LLC