A method and device for allocating a promotion budget for promoting an application
A user equipment and budget technology, applied in the field of network promotion, can solve the problems of reducing the promotion effect, low click volume, unable to browse the network promotion information, etc., and achieve the effect of reasonable budget allocation, improvement of promotion effect and user experience
Active Publication Date: 2016-06-08
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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[0002] In the prior art, the budget for online promotion through search engine advertisements such as Baidu bidding and Google Adwords (Google Adwords) usually adopts a fixed daily budget for budget allocation. Consumption may exceed the daily budget in advance and be forced to go offline. During low-peak traffic periods, the actual consumption of the network promotion is lower than the daily budget, resulting in a waste of budget. At the same time, due to the above reasons, the user's network promotion is forced to go offline, so that the user cannot browse its network promotion information during the peak traffic period, thus affecting the user's experience in using the network promotion
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[0020] The present invention will be described in further detail below in conjunction with the accompanying drawings.
[0021] figure 1 A schematic diagram showing a device for allocating a promotion budget of a promotion application within a target period according to one aspect of the present invention. Budget allocation device 1 includes budget acquisition means 11 , reference consumption acquisition means 12 and budget allocation means 13 . Here, the budget allocation device 1 includes, but is not limited to, a computer, a network host, a single network server, a set of multiple network servers, or a cloud formed by multiple servers. Here, the cloud is composed of a large number of computers or network servers based on cloud computing (Cloud Computing), wherein cloud computing is a kind of distributed computing, a super virtual computer composed of a group of loosely coupled computer sets.
[0022] Specifically, the budget obtaining means 11 obtains the promotion budget ...
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The purpose of the present invention is to provide a method and a device for allocating a promotion budget for promoting an application within a target period. Wherein, the budget allocation device obtains the promotion budget of the promotion application in the target period; according to the target period, obtains the reference consumption information corresponding to the promotion application; according to the reference consumption information, one of the target period The promotion budget is allocated in or multiple time units to obtain a budget allocation result corresponding to the time unit. Compared with the prior art, the present invention allocates the promotion budget of the promotion application within the target period based on the reference consumption information corresponding to the promotion application, so that the budget allocation is more reasonable, thereby improving the promotion effect of the information, and effectively solving the problem of the user's network. Promote the problem of being forced to go offline due to unreasonable budget allocation during the peak traffic period, and improve the user experience of online promotion.
Description
technical field [0001] The invention relates to the technical field of network promotion, in particular to a method and equipment for allocating promotion budgets for promotion applications. Background technique [0002] In the prior art, the budget for online promotion through search engine advertisements such as Baidu bidding and Google Adwords (Google Adwords) usually adopts a fixed daily budget for budget allocation. Consumption may exceed the daily budget in advance and be forced to go offline. During low-peak traffic periods, the actual consumption of the network promotion is lower than the daily budget, resulting in a waste of budget. At the same time, due to the above reasons, the user's online promotion is forced to go offline, so that the user cannot browse its online promotion information during the peak traffic period, thus affecting the user's experience in using the online promotion . [0003] Therefore, how to reasonably allocate the budget for network promo...
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IPC IPC(8): G06F19/00
Inventor 吴峰姜轲黄晶王平
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD