Method and device for obtaining visitor transaction intention data

Abstract

The invention discloses a method for obtaining visitor transaction intention data, comprising the steps of building a visitor transaction intention data sheet by using an analytic hierarchy process, influence factor indexes affecting the visitor transaction intention and the corresponding transaction intention data are recorded in the visitor transaction intention data sheet; obtaining all influence factor indexes of one visitor and searching transaction intention data corresponding to each influence factor index in the visitor transaction intention data sheet; calculating all the searched transaction intention data to obtain the visitor transaction intention data. The invention also discloses a device for obtaining visitor transaction intention data. As the data in the visitor transaction intention data sheet created by the analytic hierarchy process is accurate, the visitor transaction intention data is also accurate, so as to more accurately determine the degree of the visitor transaction intention.

Description

technical field [0001] The present application relates to data processing technology, in particular to a method and device for obtaining visitor transaction intention data. Background technique [0002] With the support of Internet technology, people can sell and buy goods through the Internet. For a seller who sells commodities, some visitors who visit its website or store have high purchase intentions, some visitors have average purchase intentions, and some visitors have low purchase intentions. If the seller can determine the purchase intention of the visitor, or in other words, if the seller can obtain the visitor's transaction intention data reflecting the degree of the visitor's transaction intention, then the seller can easily make a commodity transaction decision. Therefore, the visitor's transaction intention data can provide powerful decision-making support for the seller, and obtaining the visitor's transaction intention data is particularly important for the se...

AI Technical Summary

Problems solved by technology

[0003] However, there are only some statistical software in the existing technology, which can collect relevant behavioral data information of visitors, such as the number of visits, visit duration, historical transaction data, etc., and transmit the collected data information of these visitors to the seller for the seller to independently According to the above data information, the visitor's transaction intention is subjectively judged; under normal circumstances, because the seller cannot effectively judge the visitor's transaction intention, the system will be set to send marketing emails to all visitors, which seriously consumes system resources and reduces The speed and efficiency of sending emails

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