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Method and device for expanding internet user sample set and acquiring attribute parameter

A technology of user attributes and attribute parameters, which is applied in the field of network applications, can solve the problem that small-scale sample sets cannot truly reflect the distribution of user attributes of Internet users in general, and achieve the effect of accurate evaluation results

Inactive Publication Date: 2012-05-16
BEIJING XUEZHITU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The technical problem to be solved by the present invention is to provide a technology for expanding the Internet user sample set, so as to solve the defect that the existing technology cannot obtain the real reflection of the user attribute distribution of the overall Internet users on the network resources by using the small-scale sample set

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  • Method and device for expanding internet user sample set and acquiring attribute parameter
  • Method and device for expanding internet user sample set and acquiring attribute parameter
  • Method and device for expanding internet user sample set and acquiring attribute parameter

Examples

Experimental program
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Embodiment 1

[0072] Embodiment 1. A method for acquiring user attributes of overall Internet users on network resources

[0073] Such as figure 1 As shown, this embodiment mainly includes the following steps:

[0074] Step S110, extracting and storing user attribute information of sample users in the first sample set.

[0075] Step S120, obtaining the network behavior information of the sample user; the user's network behavior information may be a string of numbers or a connection identification code in the Internet.

[0076] In step S130, a matching model is established and stored according to the user attribute information and network behavior information of the sample user, wherein the matching model represents the corresponding relationship between the user attribute information of the sample user and the network behavior information. It should be noted that, in establishing the matching model, different matching models may be established according to different statistical requiremen...

Embodiment 2

[0108] Embodiment 2. A device for acquiring attribute parameters of overall Internet users on network resources

[0109] combine figure 1 Examples shown, such as figure 2 The illustrated embodiment mainly includes an extraction module 310, a first acquisition module 320, an establishment module 330, a second acquisition module 340, a matching module 350, a formation module 360 ​​and a third acquisition module 370, wherein:

[0110] An extracting module 310, configured to extract user attribute information of sample users;

[0111] The first obtaining module 320 is used to obtain the network behavior information of the sample user;

[0112] The establishment module 330 is connected to the extraction module 310 and the first acquisition module 320, and is used to establish a corresponding relationship between the user attribute information of the sample user and the network behavior information according to the user attribute information and network behavior information of th...

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Abstract

The invention discloses a method and device for expanding an internet user sample set, and a method and a device for acquiring attribute parameters of internet overall users on network resources. The method for expanding the internet user sample set is used for expanding a first sample set which contains sample users to a second sample set. A matching model which expresses the corresponding relation between the user attribute information and network behavior information of the sample users is established according to the user attribute information and network behavior information of the sample users, then the user attribute information of overall users is obtained according to the matching model and the network behavior information of the overall users, and finally partial users are selected from the overall users to form the second sample. By selecting a small amount of sample users from the overall users to form the sample set at a higher sample capacity scale, the distribution assessment result of the user attributes of the internet overall users on the internet resources is enabled to be more accurate.

Description

technical field [0001] The invention relates to network application technology, in particular to a method and device for expanding an Internet user sample set, and a method and device for acquiring attribute parameters of Internet users on network resources. Background technique [0002] Nowadays, with the rapid development of the Internet, people can learn more information and purchase goods or services through the Internet. With more and more information on the Internet, more and more goods and services, people's lives are increasingly dependent on the Internet. More and more people learn all kinds of current information through the Internet, and conduct activities such as purchasing goods or services through the Internet. Therefore, for suppliers of information, goods, and services, it is more necessary to know who pays attention to their information, goods, and services. For example: Among the followers of action role-playing games, men aged 18-22 are the most concerne...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30H04L29/08
Inventor 吴明辉陈家耀申志辉
Owner BEIJING XUEZHITU NETWORK TECH