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A method for counting the playing time of flash advertisements

A technology for advertising playback and duration statistics, applied in computing, special data processing applications, instruments, etc., can solve problems such as no statistical methods

Active Publication Date: 2017-07-21
上海聚胜万合广告有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, how to count how long the netizens watched the FLASH advertisement, and how many people have watched the entire FLASH advertisement, has not yet had a perfect statistical method

Method used

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  • A method for counting the playing time of flash advertisements
  • A method for counting the playing time of flash advertisements
  • A method for counting the playing time of flash advertisements

Examples

Experimental program
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Embodiment Construction

[0014] The present invention is described in further detail now in conjunction with accompanying drawing. These drawings are all simplified schematic diagrams, which only illustrate the basic structure of the present invention in a schematic manner, so they only show the configurations related to the present invention.

[0015] Such as figure 1 Shown: a kind of FLASH advertisement playing duration statistics method, it is characterized in that, comprises the steps:

[0016] Step 1: Through the internal programming language (action script) of FLASH, automatically mark 5 points on the main time axis of FLASH according to the time;

[0017] Step 2: Load different code IDs on each point, and record the time corresponding to each point in the MYSQL database of the data processing server;

[0018] Step 3: When a netizen visits this FLASH, the LINUX data collection server cluster (8 units) will send the recorded LOGS data back to the LINUX data calculation server through the networ...

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PUM

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Abstract

The invention discloses a playing time duration statistic method of a FLASH advertisement, and the playing time duration statistic method is characterized by comprising the following steps of: automatically dotting five dots averagely according to time on a main time shaft of a FLASH through a FLASH internal programming language (action script); loading different code ID on each dot and recording the time corresponding to each dot in a MYSQL data base of a data processing server; when the FLASH is accessed, transmitting back recorded LOGS data to a LINUX data calculating server through a network by a LINUX data collecting server cluster, carrying out statistic on the access quantity of each dot by the LINUX data calculating server, and then, solving a total time duration and an average time duration of playing the FLASH advertisement according to the time duration of each dot in the MYSQL data base by utilizing a formula; and finally, returning a calculation result to the MYSQL data base by the LINUX data calculating server, and recording the calculation result in the MYSQL data base, so as to be used by a report form. By using the playing time duration statistic method, a novel time duration statistic method of the FLASH is provided for a data analyzer, and furthermore, the method further can be used for guiding the compilation and the modification of a FLASH advertisement material.

Description

technical field [0001] The invention relates to the field of Internet FLASH advertisements, in particular to a method for counting the playing time of FLASH advertisements. Background technique [0002] With the increase of Internet users, the development of Internet advertising is also becoming popular. Among the existing Internet advertisements, FLASH advertisements occupy a considerable amount. However, it is difficult for the advertiser to grasp how the advertisement plays from the time when the user clicks on it to the end of the advertisement. The indicators monitored by existing advertisement monitoring (such as google adsense) generally include: number of displays, number of clicks, and click-through rate. However, how to count how long the netizens watched the FLASH advertisement and how many people have watched the entire FLASH advertisement has not yet been a perfect statistical method. Contents of the invention [0003] In view of the technical problems ment...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
Inventor 房炜
Owner 上海聚胜万合广告有限公司