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Facilitating sponsorship of game-play-based achievements

A technology for games and achievements, applied in the field of granting specials or coupons based on achievements in playing games, special offers or coupons, which can solve the problem that it is difficult for advertisers to determine the effectiveness of in-game advertising campaigns, and it is difficult to determine the substance of viewing advertising business. impact, etc.

Inactive Publication Date: 2012-09-12
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Typically, ads are integrated in-game, and while knowing the angle and focus of the in-game camera can determine whether a player viewed an ad, it is difficult for an advertiser to determine if an in-game ad campaign is effective , that is, it is difficult for the advertiser to determine whether viewing the ad has any material impact on its business

Method used

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  • Facilitating sponsorship of game-play-based achievements
  • Facilitating sponsorship of game-play-based achievements
  • Facilitating sponsorship of game-play-based achievements

Examples

Experimental program
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Embodiment Construction

[0011] The subject matter of the present invention is described here with specificity to satisfy statutory requirements. However, the description itself is not intended to limit the scope of this patent. Rather, the inventors have contemplated that the claimed subject matter might also be implemented in other ways, in connection with other present or future technologies, to include different steps or combinations of steps similar to those described in this document. Furthermore, while the terms "step" and / or "block" may be used herein to imply various elements of the employed method, these terms should not be interpreted as implying that any of the individual steps disclosed herein or unless and in addition to the order of the individual steps being explicitly described.

[0012] Embodiments of the present invention generally involve exploiting achievements or successes a player has during online game play to unlock special offers or coupons sponsored by advertisers. In an e...

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PUM

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Abstract

Methods are provided for utilizing the achievement or the success a gamer has during online game play to unlock offers or coupons sponsored by an advertiser. The value of an offer or coupon may increase based upon the game-play-based achievement attained. By having the variable value, the gamer is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented. Alternatively, the value of the offer or coupon may remain consistent and the gamer may be permitted to compile multiple offers. Either way, the advertiser is not only permitted the opportunity to showcase its advertisement campaign more but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.

Description

Background technique [0001] Advertising within video games has the difficult challenge of demonstrating the effectiveness of an advertising campaign. Typically, ads are integrated in-game, and while knowing the angle and focus of the in-game camera can determine whether a player viewed an ad, it can be difficult for advertisers to determine if an in-game ad campaign is effective , that is, it is difficult for an advertiser to determine whether viewing the ad has any substantial impact on its business. Contents of the invention [0002] This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter. [0003] Embodiments of the present invention relate to exploiting achievements or successes a pl...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02A63F13/12
CPCA63F2300/5506A63F2300/609A63F13/53A63F13/61A63F13/69A63F13/71G06Q30/02G06Q50/10
Inventor D.S.夏帕M.W.邓J.S.怀特
Owner MICROSOFT TECH LICENSING LLC