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System and method for automatic updating of buffer video advertisements

A video advertisement and automatic update technology, which is applied in the field of video communication, can solve problems such as low user experience, unsatisfactory buffering video advertisement effect, and unsmooth playback, and achieve good broadcast effect and high target audience arrival rate.

Active Publication Date: 2013-02-27
LE SHI ZHI ZIN ELECTRONIC TECHNOLOGY (TIANJIN) LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Due to the lack of in-depth analysis and detailed division, the effect of buffering video ads is not ideal
At the same time, due to the local memory or network transmission speed, the advertisements played have low definition or unsmooth playback, and the user experience is low.

Method used

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  • System and method for automatic updating of buffer video advertisements
  • System and method for automatic updating of buffer video advertisements

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Embodiment Construction

[0038] The present invention will be further described in detail below in conjunction with the accompanying drawings and preferred embodiments. The correspondence between constituent elements in the claims and specific examples in the embodiments can be exemplified as follows. The description herein is intended to confirm that specific examples used to support the subject matter stated in the claims are described in the embodiments, and since an example is described in the embodiments, it does not mean that the specific examples do not represent constituent elements. Conversely, even if a specific example is included here as an element characteristic corresponding to one constituent element, it does not mean that the specific example does not represent any other constituent element.

[0039] Furthermore, the description herein does not imply that all subject matter corresponding to specific examples set forth in the embodiments are recited in the claims. In other words, the d...

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Abstract

The invention provides a system and method for automatic updating of buffer video advertisements. The system for automatic updating of buffer video advertisements comprises an advertisement management module, a peer-to-peer (P2P) downloading module, an advertisement updating module and an advertisement screening module. Compared with the prior art, a method for automatic updating of buffer video advertisements is adopted. When the buffer video advertisements are played by users, the buffer video advertisements are subdivided aiming at different crowds according to specific playing time intervals, application platforms or video program contents. Brands aiming at different crowds in everyday life are selected, and videos which are distributed and buffered are provided. Through clear and smooth playing, better playing effect and higher target audience arrival rate are achieved.

Description

technical field [0001] The invention relates to the field of video communication, more specifically, to a system and method for automatically updating buffered video advertisements. Background technique [0002] With the rapid development of video-on-demand and live broadcast technology, online video is more and more popular. According to statistics, the current utilization rate of online video is 71%, and the number of online video users has reached 180 million. Online video has surpassed search engines. It has become the fourth largest application of the Internet and is an indispensable and important part of network applications. [0003] As an online video service provider, it has become a mature model to provide viewers with video program content and broadcast a certain amount of online video advertisements to viewers by referring to the profit method of TV programs. [0004] The advantage of online video advertising is that it combines the advantages of TV advertising ...

Claims

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Application Information

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IPC IPC(8): H04N21/458H04N21/63
Inventor 郑飞龙柳润峰于刚
Owner LE SHI ZHI ZIN ELECTRONIC TECHNOLOGY (TIANJIN) LTD
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