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Method and system of advertisement putting

A technology of advertising placement and interest groups, applied in transmission systems, special data processing applications, instruments, etc., can solve the problems of low advertising accuracy in the background technology, and achieve the effect of improving accuracy and recognition range

Active Publication Date: 2013-05-08
BEIJING IZP NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention discloses an advertisement placement method and system to solve the problem of low accuracy of advertisement placement in the background technology

Method used

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  • Method and system of advertisement putting
  • Method and system of advertisement putting

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0057] An advertisement placement method disclosed in the embodiment of the present invention is introduced in detail.

[0058] refer to figure 1 , shows a flowchart of an advertisement delivery method in an embodiment of the present invention.

[0059] Step 100, after receiving the advertisement delivery request, identify the advertisement delivery request, and obtain the terminal information targeted by the advertisement delivery request, and the terminal information includes IP information and user agent information.

[0060] For example, after receiving and identifying an advertisement delivery request, it is determined that the advertisement delivery request is an advertisement corresponding to delivery to terminal A. Wherein, the advertisement delivery request may also include information of terminal A, specifically, IP information of terminal A and UA information of terminal A.

[0061] The UA information may be a special character string header for the server to iden...

Embodiment 2

[0079] An advertisement placement method disclosed in the embodiment of the present invention is introduced in detail.

[0080] refer to figure 2 , shows a flowchart of an advertisement delivery method in an embodiment of the present invention.

[0081] Step 200, generate an IP_UA interest group database in advance.

[0082] The step 200 may specifically include:

[0083] Substep 2001, extract fixed IP information.

[0084] Specifically, it can be obtained that both the domain name information and the cookie information are not empty, and there is a terminal access log that uniquely identifies the cookie_id information.

[0085] In the terminal access log, extract the associated IP information, cookie_value information, the number of days when both the IP information and the cookie_value information have appeared, and corresponding time information, and the corresponding time information includes a start time and an end time.

[0086] Determine the minimum start time and ...

Embodiment 3

[0139] An advertisement delivery system disclosed in the embodiment of the present invention is introduced in detail.

[0140] refer to image 3 , shows a structural diagram of an advertisement delivery system in an embodiment of the present invention.

[0141] The ad delivery system specifically may include:

[0142] An identification module 30 , a generation module 32 , a query module 34 , and a placement module 36 .

[0143] The functions of each module and the relationship between each module are introduced in detail below.

[0144] The identification module 30 is configured to identify the advertisement delivery request after receiving the advertisement delivery request, and obtain the terminal information targeted by the advertisement delivery request, and the terminal information includes IP information and user agent information.

[0145] For example, after the identification module 30 receives and identifies an advertisement delivery request, it determines that the...

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Abstract

The invention provides a method and a system of advertisement putting. The method and the system of the advertisement putting are used for solving the problem that accuracy of background technology advertisement putting is low. The method of the advertisement putting comprises identifying received advertisement putting requests, and obtaining terminal information including internet protocol (IP) information and user agent information; inquiring whether asymmetrical digital subscriber loop (ADSL) information exists in an ADSL_IP database according to the IP information; inquiring whether interest group information exists in an ADSL interest group database when the ADSL information exists; inquiring whether the interest group information exists in a pre-generated IP_user-agent (UA) interest group database according to the IP information and the user agent information when the ADSL information or the interest group information does not exist; and carrying out advertisement putting according to the interest group information which is inquired in the ADSL interest group database or the IP_UA interest group database. The method and the system of the advertisement putting have the advantages of accurately distinguishing terminal individuals, improving accuracy of the advertisement putting, and saving central processing unit (CPU) resources on line.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, in particular to an advertisement delivery method and system. Background technique [0002] Network advertising alliance (referred to as network alliance) is one of the important advertising marketing platforms, and websites that provide advertising resources are called network alliance marketing platforms. Large-scale network alliance marketing platforms, due to the large amount of website access data, can extract the terminal access behavior characteristics through mining the website logs, and then use the cookies of their own websites (referring to certain websites to identify terminal identities and track session sessions) And the data stored on the local terminal) After identifying the terminal that visits the Netmeng website, it will deliver precise advertisements to the terminal. However, due to the small number of website visits of small and medium-sized ne...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30H04L29/08
Inventor 薛洪贺罗峰黄苏支李娜
Owner BEIJING IZP NETWORK TECH CO LTD
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